or


[02/07/22 - 02:44 PM]
NBC Olympics Delivers Third Consecutive Night of Primetime Viewership Growth - First Time Ever for a Winter Games
According to preliminary data, Sunday's Beijing Olympics on NBC, USA Network, Peacock and other streaming platforms averaged a Total Audience Delivery (TAD) of 13.7 million viewers.

[via press release from NBC Sports]

NBC OLYMPICS DELIVERS THIRD CONSECUTIVE NIGHT OF PRIMETIME VIEWERSHIP GROWTH - FIRST TIME EVER FOR A WINTER GAMES

Beijing Olympics Opening Sunday Coverage Averages Total Audience Delivery of Nearly 14 Million Viewers

Led by Peacock, NBC Olympics Digital Consumption Tops 1 BILLION Streaming Minutes - Fastest Ever for Winter Games

New iSpot Metrics Show Continued Olympic Dominance for Advertisers

STAMFORD, Conn. - Feb. 7, 2022 - Highlighted by Team USA winning silver in the team figure skating competition, alpine skiing, and freestyle skiing, NBC Olympics delivered a third consecutive night of Total Audience Delivery (TAD) viewership growth - marking the first time ever that primetime Winter Games coverage began with four successive nights of increased viewership.

"We're encouraged by the trend of increased audiences and look forward to many more days and nights of compelling Olympic competition," said NBC Sports Chairman Pete Bevacqua.

According to preliminary data, Sunday's Beijing Olympics on NBC, USA Network, Peacock and other streaming platforms averaged a Total Audience Delivery (TAD) of 13.7 million viewers. That figure is up from 13.6 million viewers on Saturday night, 12.8 million primetime viewers on Friday night, and 8.0 million viewers on Thursday night.

Led by Peacock, total digital usage of the Beijing Olympics coverage topped 1 Billion minutes - marking the fastest the milestone has been reached for a Winter Games.

New iSpot metrics further highlight the dominance of the Winter Games among NBCU advertising partners:

· Across Sunday's primetime coverage, NBCU ran a 33% lower ad load than the other broadcast networks and delivered 241% more ad impressions per unit than the other three broadcast networks combined.

· For the third consecutive day, the Olympics took the #1 spot for ad impressions with a 24.2% share of voice - more than tripling the #2 show.

· 14.5 million people viewed the advertising pod immediately after Mikaela Shiffrin's race at 8:40 p.m. ET

Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics. Official viewership for Saturday and Sunday will be available on Tuesday.

ABOUT NBC OLYMPICS

NBCUniversal will provide coverage of the 2022 Olympic Winter Games from Feb. 2-20. The Opening Ceremony will be presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC's primetime Olympic coverage begins the night before the Opening Ceremony on Thursday, Feb. 3. Coverage begins on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.

--NBC OLYMPICS-





  [february 2022]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 11:28 AM]
"High Potential" Rises to Season High as Show Nears Fall Finale
ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[10/22/25 - 03:06 PM]
FOX Sports Delivers Most-Watched ALCS Game Since 2017
9,028,000 viewers tuned in across FOX, FS1, FOX Deportes & FOX Sports streaming services for the Toronto Blue Jays' ALCS Game 7 victory over the Seattle Mariners.

[10/22/25 - 08:07 AM]
ESPN College Football on ABC Delivers Top Three Games Across All Networks for Saturday, Oct. 18 - Off to Best Start Since '09
Coverage of Ole Miss at Georgia averaged 9.8 million viewers.

[10/22/25 - 08:03 AM]
FOX NFL's America's Game of the Week Delivers 25,630,000 Average Viewers for Commanders-Cowboys
Season-to-date, the NFL on FOX is off to its best start to the season since 2014, averaging 19,646,000 viewers and up +4% over last year's season-to-date average.

[10/22/25 - 07:44 AM]
"9-1-1: Nashville" Debuts with Over 12 Million Total Audience to Date
The star-studded, high-octane first-responder drama delivered 7.80 million Total Viewers and 1.51 rating among Adults 18-49, excluding encores.

[10/22/25 - 06:21 AM]
ABC's Telecast of Formula 1 U.S. Grand Prix Draws Event's Largest TV Audience on Record
Viewership peaked at 1.6 million between 4:15-4:30 p.m. as Max Verstappen drove to victory, further tightening up the battle for the F1 driver's championship with only five races left in the season.

[10/21/25 - 12:01 PM]
Netflix Top 10 Week of October 13: "The Woman in Cabin 10" Sails Smoothly to No. 1 in This Week's Top 10
In the final stretch to Halloween, those lured in by the story of the OG horror villain put "Monster: The Ed Gein Story" at No. 1 on the English TV list with 9.5 million views.

[10/17/25 - 01:16 PM]
"Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July
"Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.

[10/17/25 - 10:38 AM]
"Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers
Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.

[10/16/25 - 06:01 AM]
ESPN's Monumental 2025 WNBA Season Sets New Viewership Records
Across all networks, the 2025 WNBA Postseason was the most-viewed since 1999.

[10/15/25 - 04:02 PM]
"20/20" Is Friday's No. 1 Program on Broadcast TV
"20/20" increased its lead week to week over "Dateline" in Total Viewers to post its largest of the season.