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[06/27/23 - 12:10 PM]
"BET Awards 2023" Takes #1 Spot as Best Performing Cable Award Show This Year Among All Audiences (P18-49) Approaching 3 Million Total Live Viewers Across Nine Paramount Networks
Said event drew 2.8 MM Total Viewers P2+ (EDAC), simulcast live across nine Paramount networks, including BET, BET Her, Comedy Central, MTV, MTV2, Pop, Nick at Nite, TV Land, and VH1, up +2% vs last year in ratings.
[via press release from BET]

"BET AWARDS 2023" TAKES #1 SPOT AS BEST PERFORMING CABLE AWARD SHOW THIS YEAR AMONG ALL AUDIENCES (P18-49) APPROACHING 3 MILLION TOTAL LIVE VIEWERS ACROSS NINE PARAMOUNT NETWORKS

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"BET AWARDS 2023," DELIVERS A RATINGS INCREASE UP +2%*

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#BETAWARDS WINS THE #1 MOST SOCIAL SHOW ON ALL OF TV, DOMINATING ALL SOCIAL PLATFORMS WITH +51% YEAR-OVER-YEAR GROWTH IN SOCIAL VIEWS TO DATE

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"BET AWARDS" 2023 ENCORES THURSDAY, JUNE 29 AT 10 PM ET/PT ON BET

New York, NY - June 27, 2023- Culture's biggest night, the "BET Awards" 2023, remains the undisputed #1 cable award show among P 18-49 for the 2023 broadcast season. Celebrating 50 years of hip hop and uniting old school and new school, the LIVE award show was a non-stop hip hop party featuring an incredible lineup of performers. "BET Awards" 2023 premiered Sunday, June 25, and drew 2.8 MM Total Viewers P2+ (EDAC), simulcast LIVE across nine Paramount networks, including BET, BET Her, Comedy Central, MTV, MTV2, Pop, Nick at Nite, TV Land, and VH1, up +2% vs last year in ratings. 1.8 MM Total Viewers P2+ viewed on BET alone.* Culture's biggest night was the ultimate celebration of hip hop diversity, expansion and global impact. BET now holds the Top 2 Cable award shows of 2023 for Black viewers ("BET Awards" 2023 (#1) and "NAACP Image Awards" (#2).*

The premiere milestone celebration of the culture delivered viral moments that captivated audiences across platforms, ranking as the #1 Most Social TV Show. "BET Awards" 2023 was the #1 most-watched TV show on social with +104% growth year-over-year, and 6M social interactions.** #BETAwards trended on Twitter in the #1 spot consecutively for 6+ hours worldwide. Total digital views are up +23% year-over-year to date (social + O&O). ***

It was an extraordinary privilege to celebrate Hip Hop's profound legacy and invaluable contributions to our culture. It was beautiful to watch so many of the artists who have shaped Hip Hop and have been a part of BET's history return to BET to celebrate Hip Hop on Culture's Biggest Night," said Scott Mills, President and CEO of BET. "I am so proud of my team for delivering this powerful, authentic, and comprehensive celebration that has resonated so deeply with artists, fans, and audiences."

"The audiences have spoken: Culture's Biggest Night is now Hip Hop's biggest night. We couldn't have done it without our amazing production team and the talented group of artists who came together to give Hip Hop its flowers, and all the lovers of the culture who watched live that tuned in across every platform to make this year's BET Awards 2023 another great success," said Connie Orlando BET EVP, Specials, Music Programming & Music Strategy.

Fans can catch an encore presentation on Thursday, June 29 at 10 PM ET/PT on BET.

About "BET Awards" 2023

BET celebrated 50 years of Hip Hop and Black Excellence in music, television, film, and sports across more than 20 categories. "BET Awards" 2023 aired live LIVE on BET on Sunday, June 25, 2023, at 8 PM ET/PT from the Microsoft Theater in Los Angeles.

From West Coast to East Coast, Trap to Bounce, Afro Beats, and Dance Hall, Culture's Biggest Night paid homage to the biggest names in Hip Hop over the past five decades with special music medleys curated by acclaimed DJ and producer Kid Capri in an exciting unscripted format. Beyoncé and Sza lead in "BET Awards" 2023 wins. 69 Boyz, Big Daddy Kane, Chief Keef, Dem Franchize Boyz, DJ Unk, D-Nice, E-40, EPMD, Fabolous, Fast Life Yungstaz & Easton (F.L.Y.), Fat Joe, Ja Rule, Jeezy, Kid 'N Play, MC Lyte, Percy "Master P" Miller, Redman, Remy Ma, Soulja Boy, Styles P, The Sugarhill Gang, Trick Daddy, Trina, Tyga, Uncle Luke, Warren G, YG, Ying Yang Twins, and Yo-Yo delivered energetic performances of many Hip Hop classics. "BET Awards" 2023 nominees Coco Jones, Ice Spice, GloRilla, Latto, and hitmakers Davido, Doechii, Lil Uzi Vert, Mad Lion, and more joined in the celebration. Kaliii and "BET Awards'' 2023 nominee Lola Brooke performed on the BET Amplified stage. Patti LaBelle delivered a breathtaking performance of "The Best" in tribute to the late powerhouse Tina Turner. Busta Rhymes was honored with this year's Lifetime Achievement BET Award, in recognition of his prolific 30-plus-year career and impact as a rapper, an MC, songwriter, and record producer. After being introduced by Marlon Wayans and Swizz Beatz, Busta received a standing ovation as he accepted the well-deserved award. After accepting the award, he performed a medley of dancehall and New York-inspired hits with an all-star line-up including Bia, Coi Leray, Cutty Ranks, Dexta Daps, M.O.P., Patra, Rah Digga, Scar Lip, Spice, Super Cat, and Swizz Beatz.

Relive the "BET AWARDS" 2023 digital red carpet via the live stream, available on BET's official YouTube page.

For more information on the "BET Awards" 2023, please visit BET.com/bet-awards.

*Source: Nielsen (Live+SD) | Viewership % increases based on EDAC Coverage Rating (cumulative sum of avg imps of simulcast nets over BET coverage universe | Tentpole ranker based on Imps ranking on home network only (cable only)

**Social/Digital Source: YouTube Analytics, Instagram, Facebook, TikTok, Snapchat, Twitter, 4.24.23 - 6.25.23. Talkwalker Social Content Ratings, Trends24; 6/25/23.

***Source: YouTube Analytics, Instagram, Facebook, Twitter, Snapchat, TikTok, Adobe Analytics, 4.24.23-6.25.23.

ABOUT BET MEDIA GROUP

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.

For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, follow us on social @BET_PR.

ABOUT "BET AWARDS"

"BET Awards" is one of the most-watched award shows on cable television according to the Nielsen Company. The "BET Awards" franchise remains the #1 program in cable TV history among African-Americans, and it is the #1 telecast for BET every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.

ABOUT JESSE COLLINS ENTERTAINMENT

Jesse Collins Entertainment (JCE) is a full-service television and film production company and has played an integral role in producing many of television's most memorable moments in music entertainment. JCE has a multi-year overall agreement with ViacomCBS Cable Networks. On the theatrical film side, the company also has a first look on JCE's film development projects which could include Viacom's film entities such as Paramount Players. The award-winning and critically acclaimed television that JCE has produced includes miniseries - The New Edition Story and The Bobby Brown Story; scripted series - American Soul and Real Husbands of Hollywood; children's series - Bookmarks: Celebrating Black Voices; award shows - BET Awards, Black Girls Rock!, BET Honors, UNCF's An Evening of Stars, BET Hip Hop Awards, ABFF Honors and Soul Train Awards; specials - John Lewis: Celebrating A Hero, Love & Happiness: An Obama Celebration, Change Together: From The March On Washington To Today, Stand Up for Heroes, Dear Mama, Amanda Seales I Be Knowin', Def Comedy Jam 25 and Leslie Jones: Time Machine; as well as competition/game shows - Sunday Best, Hip Hop Squares, Nashville Squares and Rhythm & Flow. Jesse Collins, founder and CEO of the company, is the executive producer of all programming. He is also a co-executive producer for the iconic GRAMMY(R) Awards. Most recently, he was executive producer of The 2021 Pepsi Super Bowl Halftime Show and produced The 2021 Academy Awards(R). Go to jessecollinsent.com for more information on the company.





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