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[10/04/23 - 03:20 PM]
NBC Wins Premiere Week for 12th Straight Time in Demo, 5th Straight in Total Viewers
NBC placed eight of the top 12 shows in Premiere Week in total viewers, including "Sunday Night Football," "The Voice" and "America's Got Talent."
[via press release from NBC]

MEDIA ALERT: NBC WINS PREMIERE WEEK FOR 12TH STRAIGHT TIME IN DEMO, 5TH STRAIGHT IN TOTAL VIEWERS

· NBC has won Premiere Week once again and has been #1 for 12 consecutive years in the 18-49 demo and five straight years in total viewers.

· NBC won the week of Sept. 25-Oct. 1 with its highest total viewers (6.8 million) for a Premiere Week since 2019.

· Compared to last season, NBC's Premiere Week was up 13% in total viewers and 15% in the demo.

· Compared to the 2022 Premiere Week, NBC is up vs. competitors in total viewers in both overall programming and entertainment programming only.

· NBC placed eight of the top 12 shows in Premiere Week in total viewers, including "Sunday Night Football," "The Voice" and "America's Got Talent."

· "The Irrational" (5.6 million viewers) was NBC's most-watched drama debut since 2021.

· NBC came into the fall season with more original scripted programming than any of its broadcast competitors. The network will ultimately launch five original dramas this fall - new series "The Irrational" (Sept. 25) and "Found" (Oct. 3) and returning series "Quantum Leap," (Oct. 4) "Magnum P.I." (Oct. 4) and "Transplant" (Oct. 12).





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· AMERICA'S GOT TALENT (NBC)
· IRRATIONAL, THE (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)
· VOICE, THE (NBC)




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