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[12/21/23 - 09:01 AM]
ESPN and ABC NBA Game Viewership Up 16 Percent From Last Season
Game viewership across ESPN and ABC is also up 26 percent in the P18-34 demo and up 37 percent amongst Hispanic viewers from this time last season.
[via press release from ESPN]

ESPN And ABC NBA Game Viewership Up 16 Percent From Last Season

· Game Audiences Up 26 Percent in P18-34; Up 37 Percent Amongst Hispanic Viewers

· NBA Countdown Viewership Best Since 2018

NBA game viewership across ESPN and ABC is up 16 percent from last season, according to Nielsen. The x game broadcasts are averaging 1,712,000 viewers, compared 1,469,000 last year.

Game viewership across ESPN and ABC is also up 26 percent in the P18-34 demo and up 37 percent amongst Hispanic viewers from this time last season.

In addition, NBA Countdown - ESPN and ABC's NBA pregame show - is averaging 664,000 viewers, which is the highest pre-Christmas audience average since 2018. It is up three percent from last year.

The NBA on ESPN continues on Friday, December 22, as the Golden State Warriors hosts the Washington Wizards at 10 p.m. ET. The ESPN telecast is subject to local blackout restrictions in Golden State's home market. Beth Mowins, analyst Stephanie White and reporter Andraya Carter will call the action.

-30-





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