[01/16/24 - 12:54 PM]
Rams-Lions NFC Wild Card Thriller on NBC and Peacock Is Most-Watched Primetime Show Since Super Bowl LVII, Averaging 35.8 Million Viewers
Sunday night's viewership peaked at 38.3 million viewers between 9-9:15 p.m. ET, as the Rams and Lions traded touchdowns and Detroit pulled ahead 21-17 with four minutes remaining in the first half.

[via press release from NBC Sports]


Peacock Drives NBCUniversal's Super Streaming Weekend, Highlighted by Most-Streamed Event Ever in U.S. (Dolphins-Chiefs on Saturday night) & Record 11% of Audience via Simulstream for Two NBC Games

Rams-Lions Audience Peaked at More than 38 Million Viewers Late in Second Quarter

Rams-Lions is 3rd-Most Watched NBC Sports NFL Wild Card Game Since 1988

Detroit Lions Return to NBC & Peacock, Hosting Tampa Bay Buccaneers at 3 p.m. ET this Sunday, Jan. 21; Coverage Begins with Football Night in America at 2 p.m. ET

STAMFORD, Conn. - Jan. 16, 2024 - The Detroit Lions' down-to-the-wire 24-23 victory over the Los Angeles Rams on Sunday night on NBC and Peacock averaged 35.8 million viewers across all platforms - with 31.9 million viewers on NBC stations ranking as TV's most-watched primetime show since Super Bowl LVII on Fox in February, according to Nielsen custom fast national data.

Rams-Lions capped a Super Wild Card Weekend in which NBCUniversal became the first media company to present three NFL Playoff games in a single weekend and was the home of the NFL's first-ever exclusive live streamed playoff game on Peacock. The Kansas City Chiefs' victory over the Miami Dolphins last Saturday night in the Peacock Exclusive AFC Wild Card Game is the most-streamed event in U.S. history, according to Nielsen custom fast national data, averaging 23 million viewers.

"Our unparalleled engineering, production, and commentary teams presented three best-in-class Super Wild Card Weekend game telecasts, which helped NBCUniversal deliver media firsts and milestones across multiple platforms," said Rick Cordella, President, NBC Sports. "With two games that averaged nearly 29 million viewers on broadcast alone, our NBC stations delivered their largest two-game NFL Playoff weekend in four years. We thank all of our colleagues across the company, and our partners at the NFL for their support in making last weekend so successful, and are excited to return to raucous Ford Field for the NFC Divisional Playoffs this Sunday."

Additional NBC Sports' Super Wild Card Weekend viewership notes:

· Sunday night's viewership peaked at 38.3 million viewers between 9-9:15 p.m. ET, as the Rams and Lions traded touchdowns and Detroit pulled ahead 21-17 with four minutes remaining in the first half.

· Based on preliminary data across NBC, Peacock, NBC Sports Digital, and NFL Digital platforms, the Rams-Lions Total Audience Delivery (TAD) average of 35.8 million viewers is up 25% from last year's Sunday primetime Wild Card game (28.6 million as the Cincinnati Bengals defeated the Baltimore Ravens 24-17 on a fourth-quarter touchdown). The Nielsen-only average of 31.9 million viewers on NBC stations represents the largest primetime audience on any network since Super Bowl LVII in February 2023.

· The Saturday afternoon and Sunday night Wild Card games also recorded the highest percentage of viewership (11%) for NBC Sports NFL games via simulstream (across Peacock, NBC Sports Digital platforms, and NFL Digital platforms). The Average Minute Audience (AMA) for Rams-Lions on Sunday was 3.9 million viewers and Browns-Texans on Saturday was 3.1 million viewers. In addition, the games are the two most-simulstreamed NFL games in NBC Sports Digital history (excluding Super Bowl LVI).

· Sunday night's game (8:16 p.m.-11:02 p.m. ET) registered a national TV household rating of 15.6/39 on NBC stations - up 13% from last year's Sunday primetime Wild Card matchup (13.8/34).

· Sunday's Rams-Lions matchup ranks as the third-most watched NBC Sports NFL Wild Card Game since 1988 (40 games), behind only behind the Eagles-Bears "double doink" game in (TAD of 36.5 million viewers in January 2019) and Seahawks-Eagles (36.0 million viewers in January 2020).

· NBC Sports' Saturday afternoon presentation of the Browns-Texans AFC Wild Card Game averaged 29.0 million viewers across NBC, Peacock, NBC Sports Digital, NFL Digital and Telemundo - ranking as the most-watched Saturday NFL Wild Card game on NBC since 2014.

· Detroit led all markets on NBC stations with a 39.6 rating/69 share, followed by Kansas City 23.8/53, Sacramento 21.1/52, Cincinnati 20.2/45 and Baltimore 19.7/45. Rams-Lions averaged a 14.9/42 on NBC in Los Angeles.

Viewership figures are based upon Nielsen custom fast national data (includes out-of-home viewership) and Adobe Analytics. Official national data for NBC will be available Wednesday.


  [january 2024]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[05/24/24 - 01:01 PM]
For the 3rd Year Straight, "20/20" Is Friday's No. 1 Newsmagazine for the Broadcast Season Across Total Viewers, Adults 18-49 and Adults 25-54
"20/20" grew its overall audience versus the 2022-2023 broadcast season (+1%/+40,000 - 3.882 million vs. 3.842 million).

[05/24/24 - 11:53 AM]
#1 Show of the Night "Elsbeth" Finale Up +12% from Its Season-to-Date Average
CBS won Thursday night for the 13th consecutive week averaging 3.63 million viewers.

[05/23/24 - 01:50 PM]
"Survivor" Is #1 Entertainment Show in 2023/24 Season Among Adults 18-34, A18-49 and A25-54
This marks the first time it has won all three demos in a season since its second season in 2000-2001.

[05/23/24 - 11:24 AM]
"American Idol" Wraps Season 22 Delivering Season Highs in Both Total Viewers and Adults 18-49
The season finale delivered season highs in Total Viewers (5.64 million) and Adults 18-49 (0.65 rating).

[05/23/24 - 10:01 AM]
Netflix: What We Watched the Second Half of 2023
Today the streamer published its second edition of "What We Watched: A Netflix Engagement Report," capturing Netflix viewership from July to December 2023.

[05/22/24 - 03:03 PM]
Boston Celtics Victory Over Indiana Pacers on ESPN Delivered Largest NBA Eastern Conference Finals Game 1 Audience Since 2018
Game 1 averaged 6,433,000 viewers across ESPN and ESPN2, up eight percent from last year's Eastern Conference Finals Game 1.

[05/22/24 - 11:31 AM]
NBC's "Sunday Night Football" Finishes TV Season as Primetime's No. 1 Show for Record 13th Consecutive Year, with Best Viewership Since 2015
"Sunday Night Football" averaged a Total Audience Delivery (TAD) of 21.4 million viewers for the 2023 season - the show's best viewership since 2015 and up 8% from last season (19.9 million).

[05/22/24 - 11:00 AM]
"Tracker" Was Television's #1 Show in 2023-24
The series averages 11.58 million viewers with live plus 7-day viewing.

[05/22/24 - 09:30 AM]
CBS Wins Tuesday Night with "FBI" Block Finales
The "FBI" (8pm) season finale was the #1 broadcast of the night with averaged 6.06m viewers, up +5% from last week.

[05/21/24 - 03:00 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers
"Tamron Hall" hit a 10-week high in Women 25-54 and delivered a 4-week best in Households and Women 18-49- since weeks of 2/26/24 and 4/8/24, respectively.

[05/21/24 - 10:24 AM]
"60 Minutes" Makes Television History - The CBS Newsmagazine Is America's #1 News Show for the 50th Straight Season
This is the first time any program on television has reigned as #1 for five decades.

[05/21/24 - 09:47 AM]
Netflix Top 10 Week of May 13: "Bridgerton" Season 3 Crowned #1
Richard Gadd's breakout series "Baby Reindeer" took the #3 spot in its sixth week with 7.4M views.

[05/20/24 - 11:52 AM]
CBS Wins Sunday Night for the 15th Out of Last 16 Weeks with Its Season Finales
The "Tracker" season finale was the #1 broadcast of the night with 7.36m viewers.

[05/17/24 - 10:05 AM]
Bazinga! Televisions #1 Comedy for Five Consecutive Years "Young Sheldon" Series Finale Is Most Watched Episode in Four Seasons
The series finale (8:30pm) was the #1 show of the night with 8.95 million viewers.

[05/15/24 - 03:26 PM]
Indiana Fever at Connecticut Sun Most-Watched WNBA Game on ESPN Platforms Ever
The game peaked at 2.3 million viewers in the 7:45 p.m. - 7:59 p.m. window.