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[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.
[via press release from ABC]

Ratings Report for Sunday, March 10, 2024

Fast National Live+Same Day Program Ratings

Earlier Start Time Propels 'The Oscars(R)' on ABC to Hit 4-Year High in Viewers

Show Pulls in 19.5 Million Total Viewers, Nearly 1 Million More Than Last Year

Stands as Top Awards Show Telecast on Any Network in 4 Years

'Abbott Elementary' Delivers Highest-Rated Sitcom Telecast in Nearly 4 Years

ABC Comedy Scores New Series Highs

"The Oscars(R)" (7:00-10:29 p.m. - 19.5 million and 3.81 rating in AD18-49):

Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

· "The Oscars" hit a 4-year high in Total Viewers (19.5 million) - since the 2020 broadcast.

· "The Oscars" grew for the 3rd straight year in Total Viewers, improving over last year's broadcast by nearly 1 million viewers (19.5 million vs. 18.8 million).

· ABC's broadcast of the 96th Oscars peaked in the final half-hour (10:00-10:29 p.m.) with 21.9 million Total Viewers.

· The 96th Oscars stood as the strongest awards show telecast on any network in 4 years in Total Viewers (19.5 million) - since ABC's broadcast of the 2020 Oscars on 2/9/20.

· The 2024 Oscars also ranked as the top entertainment special in primetime on any network in 4 years in Total Viewers (19.5 million) - since ABC's broadcast of the 2020 Oscars on 2/9/20.

· With 19.5 million Total Viewers, "The Oscars" on ABC outdrew "The GRAMMYS(R)" on CBS by 14% (17.1 million on 2/4/24) and "The Golden Globes(R)" by 105% (9.5 million on 1/7/24) and "The 75th Emmy Awards(R)" on Fox by 333% (4.5 million on 1/15/24).

· The 96th Oscars ranked as the No. 1 most social program on Sunday, generating 28.5 million total social interactions and growing 4% from last year's ceremony (27.4 million).

· "The Oscars" stood as the No. 1 entertainment program of the year to date in terms of social video consumption with 71.8 million video views.

· #Oscars was the No. 1 trending topic in the U.S. on X throughout the telecast and the No. 1 most used X hashtag worldwide on Sunday.

"Abbott Elementary" (10:30-11:02 p.m. - 6.9 million and 1.42 rating in AD18-49):

· Following the 96th Oscars, a special original telecast of "Abbott Elementary" scored new series highs in both Total Viewers (6.9 million) and Adults 18-49 (1.42 rating).

· Excluding repeats, "Abbott Elementary" delivered the highest-rated telecast for any sitcom on any network in nearly 4 years among Adults 18-49 (1.42 rating) - since the series finale of ABC's "Modern Family" on 4/8/20.

Source: The Nielsen Company, Fast National Live+Same Day Program Ratings for 3/10/24 and National Live+Same Day Program Ratings, unless stated otherwise. Talkwalker Social Content Ratings, based on linear episode-level interactions, U.S.-based activity, 1/1-3/10/24. Twitter Trending Archive, Worldwide Twitter Trends, 3/10/24.





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· ABBOTT ELEMENTARY (ABC)




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