THE 51ST ANNUAL DAYTIME EMMY AWARDS POSTS LARGEST AUDIENCE SINCE 2020 AND UP +39% FROM LAST YEAR
Live Streaming of the Awards Show Nearly Doubles
CBS Ratings - Primetime Friday, 6/7/24 - Live+SD Fast National Data
· THE 51st ANNUAL DAYTIME EMMY AWARDS (8-10pm) averaged 2.82m viewers, posting its largest fast national audience in four years. The show was up +39% from last year when it aired in December and was up +1% from its June 2022 performance.
· Live streaming on Paramount+ and CBS TVE (CBS.com / CBS App) yesterday posted gains on an AMA basis:
· THE 51st ANNUAL DAYTIME EMMY AWARDS nearly doubled its year ago streaming AMA (+87% YoY) and posted its largest live streaming audience on record.
· BLUE BLOODS (10pm) averaged 2.25m viewers.
· On social, the 51st ANNUAL DAYTIME EMMY AWARDS drove over 310m potential social impressions* last night. This was in line with last year which drove 312m.
· #DaytimeEmmys trended on X yesterday for five hours, ranking as high as #3 overall.
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