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[09/13/24 - 09:44 AM]
"Big Brother" Thursday Night Total Viewers Up +12% with Streaming Up +14% from Its Season to Date Average
Thursday's installment averaged 3.31m viewers, up +12% from its season-to-date average among Total Viewers.
[via press release from CBS]

"BIG BROTHER" THURSDAY NIGHT TOTAL VIEWERS UP +12% WITH STREAMING UP +14% FROM ITS SEASON TO DATE AVERAGE

CBS Ratings - Primetime Thursday, 9/12/24 - Live+SD Fast National Data

For the first time in 24 years, Host Julie Chen Moonves did not host the BIG BROTHER eviction episode, due to a positive Covid test, which she revealed on INSTAGRAM. THE TALK Host Jerry O'Connell stepped in to host the live show.

· BIG BROTHER-THU (8:00-9:00 PM) averaged 3.31m viewers, up +12%from its STD average among Total Viewers.

o BIG BROTHER-THU was the #1 entertainment program of the night among A25-54.

· BIG BROTHER live streaming on Paramount+ and CBS TVE (CBS.com/ CBS app) was up +14% from the STD Thursday average and was up +31% from the comparable year ago Thursday episode.

· On social, BIG BROTHER garnered over 262m potential social impressions* last night, up +1% from last Thursday and up +59% from the same night last year.

*Potential Impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.





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· BIG BROTHER (CBS)




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