or


[11/29/24 - 05:03 PM]
2024 Macy's Thanksgiving Day Parade Delivers 31.3 Million Viewers Across All Platforms
With 23.6 million viewers watching on NBC during the live telecast (8:30 a.m.-12 p.m.), it's the most watched entertainment show on linear television since the 2020 Academy Awards on ABC.

[via press release from NBC]

MEDIA ALERT

· The 2024 Macy's Thanksgiving Day Parade delivered 31.3 million viewers across all platforms. That's up 10% from last year (28.5 million) and the biggest audience ever for the parade.

· With 23.6 million viewers watching on NBC during the live telecast (8:30 a.m.-12 p.m.), it's the most watched entertainment show on linear television since the 2020 Academy Awards on ABC.

· The parade earned a 5.4 rating in the 18-49 demo and was the highest-rated telecast since the "New Year's Rocking Eve" special on Dec. 31, 2021 on ABC.

· Streaming hours on Peacock grew by 26% compared to last year's parade.

· The Macy's Thanksgiving Day Parade broadcast is produced by Silent House Productions. Baz Halpin, Mark Bracco, and Linda Gierahn serve as executive producers. Sacha Mueller is co-executive producer.

· "The National Dog Show Presented by Purina," which aired immediately after the parade, drew 12.2 million viewers across all platforms. That was up 5% from last year and the most watched since 2020.

· The "Sunday Night Football" game between the Miami Dolphins and Green Bay Packers delivered 26.6 million viewers across all platforms, a record third consecutive year with Thanksgiving night viewership topping 26 million viewers.

· In late night, "The Tonight Show Starring Jimmy Fallon" drew 2.8 million viewers, its highest total viewers since last year's Thanksgiving day telecast.

· "Late Night with Seth Meyers" also delivered its highest total viewers (1.5 million) since last year's Thanksgiving day telecast.

· "The Macy's Thanksgiving Day Parade is an event in which we take enormous pride, and it's an absolute joy to know that there was a record number of people watching across both NBC and Peacock," said Jen Neal, Executive Vice President, Live Events and Specials, NBCU Entertainment. "The parade is a tradition like no other. Year after year, it's the best way to kick off the holiday season, and we're thrilled to be a part of it with our partners at Macy's."

· "The Macy's Thanksgiving Day Parade is a beloved tradition that annually marks the beginning of the holiday season. Macy's is honored to bring this iconic experience to life and create moments of inspiration and joy through world-class entertainment that only we can deliver for our customers and the nation," said Will Coss, Executive Producer, Macy's Thanksgiving Day Parade.





  [november 2024]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/06/25 - 10:04 AM]
ESPN Sets Multiple MLB Wild Card Series Viewership Records
ESPN networks averaged 4,625,000 viewers across 11 games, making it the most-watched Wild Card Series ever under the current format.

[10/03/25 - 02:46 PM]
With Largest Viewership in 7 Years, "Nightline" Ranks No. 1 in All Key Demos for Season Premiere
"Nightline" drew its largest overall audience in nearly 2 years and delivered its strongest Adult 25-54 performance in 20 months.

[10/03/25 - 02:45 PM]
"20/20" Is Friday's No. 1 Newsmagazine in Total Viewers and Adults 18-49
"20/20" opened its new season with its strongest performance in Total Viewers (2.752 million) and Adults 25-54 (386,000) in over 3 months.

[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.