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[12/31/24 - 11:17 AM]
NFL Christmas Day Games on Netflix Average Over 30 Million Global Viewers
The games ranked #1 (Ravens-Texans) and #2 (Chiefs-Steelers) on Netflix's Global Top 10 for the week, and hit the Top 10 across multiple countries.
[via press release from Netflix]

NFL CHRISTMAS DAY GAMES ON NETFLIX AVERAGE OVER 30 MILLION GLOBAL VIEWERS

2024 Becomes Netflix's Most-Watched Christmas Day Ever in the US

· Viewers from 218 countries and territories around the world tuned into Netflix on December 25 as Chiefs-Steelers drew 30.0M Global AMA and Ravens-Texans attracted 31.3M Global AMA.

· Both games dominated Netflix on December 25, making it Netflix's most-watched Christmas Day ever in the US.

o The two games averaged 26.5M US viewers according to the Nielsen Big Data + Panel

· The games ranked #1 (Ravens-Texans) and #2 (Chiefs-Steelers) on Netflix's Global Top 10 for the week, and hit the Top 10 across multiple countries:

o The Chiefs-Steelers game was in the daily Top 10 in 72 countries and saw high viewership in Canada, Germany, Ireland, and the UK; while the Ravens-Texans was in the daily Top 10 in 62 countries and hit highs in Australia, Austria, and Mexico, among others.

· As previously announced, Christmas was a record-breaking day for Netflix and the NFL, with an unduplicated audience of nearly 65M US viewers, according to Nielsen.

· Netflix's Christmas Day games dominated social conversation with players, performers, and hashtags from the event trending all day on Twitter/X in the US, Australia, Argentina, Brazil, France, Germany, Mexico, Spain, and the UK.

· In total, the Christmas Day NFL games amassed over 1 billion impressions across Netflix and NFL global social handles.

· AMA viewership figures are based on National Live + SD from Nielsen in the US, which includes out of home viewing, CBS local market viewing, NFL+, and mobile and web viewing across Netflix. International data is based on 1st party Netflix Live + 1 data for TV, mobile and web, along with NFL reported viewing for the NFL's international distributors and NFL Game Pass outside of the US.

· CBS Sports produced the games, with NFL Media producing the pre, post, and studio halftime programming. EverWonder Studio executive produced NFL Christmas Gameday.

· This year marked the first of a three-season partnership with Netflix to broadcast NFL games on Christmas Day.

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