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[06/10/25 - 04:46 PM]
Premiere Episode of NBC's New Unscripted Series "Destination X" Is Now Up to 4.2 Million Viewers Across All Platforms
To date, the series has reached more than 9 million viewers across all platforms.

[via press release from NBC]

MEDIA ALERT: "DESTINATION X"

· The May 27 premiere episode of NBC's new unscripted series "Destination X" is now up to 4.2 million viewers across all platforms, doubling its live + same day performance (+102% vs. 2.1 million).

· From the first episode to the second, the 18-49 demo saw a 20% week-to-week increase.

· To date, the series has reached more than 9 million viewers across all platforms.

· "Destination X" is in the top 5 of NBC alternative series launching on Peacock.

· Here's a clip from tonight's episode, which airs at 10 p.m. on NBC and next day on Peacock:

· "Catching Feelings Changes Everything": Love is in the air as the journey continues and the clues get trickier. With romance brewing and red herrings in play, one player's journey ends. JaNa Craig and Peter Weber arrive and immediately shake up the game.

ABOUT "DESTINATION X"

In the bold travel competition series, Europe is turned into a real-life gameboard as complete strangers are invited to participate in the trip of a lifetime and the ultimate geo-guessing contest. These adventurous players will traverse each country on a blacked-out "Destination X" bus with the goal of figuring out where the "X" they are each week. In each episode, the players disembark the bus to visit unique and unfamiliar tourist attractions that have been gamified into experiential challenges. They will need to rely on their knowledge of pop culture, history, geography and observational skills to win clues to their current location and earn an all-important advantage. Contestants must tap into their own personal expertise, identify hidden clues that are disguised as artifacts and discern intentional misdirects from competitors to ultimately determine their whereabouts.

Gamemaster Jeffrey Dean Morgan has a few tricks up his sleeve, from mind games and pivotal ultimatums to introducing two familiar faces -- JaNa Craig ("Love Island") and Peter Weber ("The Bachelor," "The Traitors"), who hop on the adventure bus and change the trajectory of the game. At the end of each episode, designated contestants must enter the Map Room and place their X on the map to indicate where in the world they think they are. The furthest from the actual location is sent packing. The final player standing at the end of the tour will find Jeffrey at the ultimate Destination X and win $250,000.

"Destination X" marks the second commission between NBCU and the BBC following the global phenomenon of "The Traitors."

"Destination X" is produced by Twofour, part of ITV Studios, and Universal Television Alternative Studio, a division of Universal Studio Group. Andy Cadman, Jeffrey Dean Morgan and Emanuel Vanderjeudg executive produce alongside Twofour's Dan Adamson, David Clews and Shireen Abbott.





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· DESTINATION X (NBC)





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