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NBCU's NOVEMBER TO REMEMBER SHOWCASES THE POWER OF COMPANY'S PROGRAMMING
From "All Her Fault" Going Gangbusters, the Macy's Thanksgiving Parade (R) Increasing Viewership and BravoCon Breaking Records, It Was a Month for the Ages
· "All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours. The series has ranked among the Top 5 streaming original seasons in the U.S. each of its first three weeks of availability.
· NBC's broadcast of the "Macy's Thanksgiving Day Parade" (R) delivered its biggest audience ever with more than 36 million total viewers across all airings of the special across all platforms and including Telemundo.
· The network's original linear airing of the parade was the most-watched entertainment telecast on broadcast TV in nearly 7 years.
· The 2025 Macy's Thanksgiving Day Parade stands as the #1 entertainment simulstream on Peacock to date based on hours watched.
· NBC's original airing of the parade stands as the most co-viewed entertainment title for 2025 to date across all of television with 66% co-viewed between parents and children aged 2-17.
· From an ad perspective, viewers of NBC Thanksgiving Day programing were +24% more likely to search for brands than viewers of competitive programming that day.
· Ads during the parade outperformed competitive TV specials benchmarks across key performance indicators, including greater likeability (+28%), greater message memorability (+19%) and greater brand memorability (+12%).
· "The National Dog Show" achieved 13.6 million combined viewers on NBC and Peacock, marking a third straight year of growth across both platforms.
· NBC's November specials account for 4 of the top 5 original entertainment specials among the 18-49 demo for the 2025-26 season, led by the "Macy's Thanksgiving Day Parade" (#1), "National Dog Show" (#2), "Saturday Night Live Thanksgiving Special" (#4) and "Wicked: One Wonderful Night" (#5).
· The "Sunday Night Football" Thanksgiving game between the Cincinnati Bengals and Baltimore Ravens drew over 28 million total viewers across all platforms. That ranks it as the most-watched primetime Thanksgiving game on record.
· NBC ranked as the #1 network in November among total viewers and the 18-49 demo across all programs.
· Beyond the 30,000 attendees at the event itself in Las Vegas, BravoCon 2025 content generated 419 million cross-platform engagements across Bravo linear, Peacock and other digital/social platforms, standing as the event's best-ever results.
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