DATELINE LAUNCHES "DATELINE CHATLINE" WEB APP

NBC News' First Interactive Digital Platform Connecting Viewers Live During Broadcasts

Viewers to Chat Live with Dateline Anchor, Lester Holt and Correspondents Using Innovative Two-Screen Experience

"Dateline Chatline" to Go Live on Friday, July 13 at 9p/8c

NEW YORK - July 9, 2012 - "Dateline," NBC News' longest-running primetime newsmagazine, will launch "Dateline Chatline," an interactive digital platform that brings Dateline's loyal viewers together live during each broadcast to discuss the evening's mystery, breaking news report, hidden-camera investigation or documentary in real time as it airs. "Dateline Chatline" is the first collaborative online platform of its kind for NBC News and the first live two-screen experience for any primetime newsmagazine across all networks.

"Dateline Chatline" merges all viewer "chatter" and discussion surrounding Dateline into one easy-to-access, user-friendly online site. Accessible on any browser across all digital platforms, including tablets, the web app instantly connects the newsmagazine's vibrant and growing communities on Facebook, Twitter, GetGlue and DatelineNBC.com. Whether a Dateline viewer tweets about the show, comments on the program's Facebook page, or connects to the broadcast via DatelineNBC.com, "Dateline Chatline" will synchronize all of the conversations into one. The "Dateline Chatline" web app also gives viewers easy access to check in on GetGlue. With one touch, viewers are able to earn exclusive weekly stickers and share that they are watching Dateline.

"We are thrilled to be launching 'Dateline Chatline,'" said Liz Cole, Executive Producer of Dateline. "This innovative platform will allow our viewers to feel even more connected with our broadcast - and the people behind it."

"Dateline Chatline" will give viewers the unique opportunity to instantly interact with Dateline anchor, Lester Holt, correspondents Chris Hansen, Hoda Kotb, Josh Mankiewicz, Keith Morrison and Dennis Murphy, as well as the newsmagazine's producers and production staff. Whether a viewer has a general comment about the story, or a specific question for the correspondent reporting, all comments will live on "Dateline Chatline" for others to easily follow and join in the conversation. In addition, viewers will be presented with engaging questions pertaining to each individual story and will be encouraged to add feedback throughout the broadcast. "Dateline Chatline" gives viewers an exclusive connection to Dateline, its on-air talent, and the producers behind the successful newsmagazine.

"Dateline Chatline" will go live on Friday, July 13 at 9pm/8c with Keith Morrison's report on the Deadly Connection. To join the online conversation, and to chat with Dateline's anchor, correspondents and producers, go to DatelineNBC.com/Chatline.

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David Corvo is the senior executive producer, Liz Cole is the executive producer and Lester Holt is the primary anchor of "Dateline" (Fridays at 9p/8c and Sundays at 7p/6c). Follow "Dateline NBC" on Facebook and Twitter @datelinenbc.