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CBS TO WIN THE NOVEMBER SWEEP IN VIEWERS AND ADULTS 25-54
Victory Marks the Network's Fifth Consecutive November Win in Viewers and Third Straight November Win in Adults 25-54
CBS Has Now Won Nine of the Last 10 Sweep Periods in Viewers
CBS Is Tied For First in Adults 18-49 with One Night Remaining
With just one night remaining in the November sweep, CBS is on the verge of claiming its fifth consecutive November win in viewers, third straight November win adults 25-54 and ninth overall win among viewers in the past 10 sweep periods.
CBS is also tied for first in adults 18-49.
Testimony to the Network's dominance, CBS will win the November sweep by more than 3 million viewers and by a projected +0.5 ratings point in adults 25-54.
CBS's victory was fueled by the depth and breadth of its regular schedule with NCIS, COLD CASE, GHOST WHISPERER, OUT OF PRACTICE, CLOSE TO HOME, 48 HOURS MYSTERY and HOW I MET YOUR MOTHER, all achieving series high ratings while CSI, CSI: NY, SURVIVOR: GUATEMALA, THE KING OF QUEENS, CSI: MIAMI, TWO AND A HALF MEN and NUMB3RS posted season high ratings in viewers and/or key demographics.
In addition to dominating in viewers, CBS showcased tremendous across-the-board demographic strength.
CBS won 84 half-hours this November in both adults 25-54 and adults 18-49, more than ABC (53), FOX (14) and NBC (9), combined.
CBS had more returning series posting increases this November in both adults 25-54 and adults 18-49 than ABC or NBC. CBS has 5 (NCIS, COLD CASE, CBS SUNDAY MOVIE, CRIMETIME SAT, 48 HOURS MYSTERY), ABC has 2 ("Lost," "Monday Night Football") and NBC has none.
Among the Network's freshman series, four series post significant time period improvement in both 25-54 and 18-49 this November versus last year: GHOST WHISPERER +52% in adults 25-54, +48% in adults 18-49; CLOSE TO HOME +39% in adults 25-54, +48% in adults 18-49; CRIMINAL MINDS +18% in adults 25-54, +3% in adults 18-49 and HOW I MET YOUR MOTHER +9% in adults 25-54 and adults 18-49.
PRIMETIME
NOV 2005 SWEEP-TD: 27 DAYS
(11/3/05-11/29/05 vs. 11/4/04-11/30/04)
2005 2004 Chg
PERSONS 2+ (Millions)
CBS 14.53 #1 14.35 #1 +1%
NBC 9.56 #3 10.71 #2 -11%
ABC 11.60 #2 10.63 #3 +9%
FOX 7.77 #4 7.05 #4 +10%
ADULTS 25-54
CBS 5.5/13 #1 5.5/13 #1 n.c.
NBC 4.0/09 #3 4.6/11 #2 -13%
ABC 5.0/12 #2 4.5/11 #3 +11%
FOX 3.3/08 #4 3.0/07 #4 +10%
ADULTS 18-49
CBS 4.4/12 #1(T) 4.5/12 #1 -2%
NBC 3.3/09 #3 4.0/10 #2(T) -18%
ABC 4.4/12 #1(T) 4.0/11 #2(T) +10%
FOX 3.2/09 #4 3.0/08 #4 +7%
HOUSEHOLDS
CBS 9.3/15 #1 9.2/15 #1 +1%
NBC 6.3/10 #3 7.0/11 #2 -10%
ABC 7.4/12 #2 6.8/11 #3 +9%
FOX 4.8/08 #4 4.4/07 #4 +9%
Final November sweep results will be available Thursday afternoon.
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