or


[09/29/10 - 09:31 AM]
CBS Wins Tuesday in Viewers and Adults 25-54 for the Second Consecutive Week
CBS spins the numbers for Tuesday, September 28.

[via press release from CBS]

Editor's Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided audience estimates below, representing total audiences for each CBS program including live plus DVR playback viewing that occurs within 7 days of the live broadcast.

CBS WINS TUESDAY IN VIEWERS AND ADULTS 25-54 FOR THE SECOND CONSECUTIVE WEEK

"NCIS" is the Night's #1 Program in Viewers

"NCIS: Los Angeles" Places First at 9:00 PM in Adults 18-49 with Gains Over Premiere Week in Viewers and Key Demographics

The Second Season Premiere of "The Good Wife" Sweeps its Time Period in Viewers, Adults 18-49 and Adults 25-54 with Significant Increases Over May's Finale

CBS won Tuesday in viewers and adults 25-54 for the second consecutive week behind the Network's drama lineup of NCIS, NCIS: LOS ANGELES and the season premiere of THE GOOD WIFE, according to Nielsen preliminary live plus same day ratings for Sept. 28.

NCIS was first in households (11.3/18) and viewers (18.74); it was second in adults 25-54 (5.3/14) and adults 18-49 (4.0/11). NCIS was Tuesday's #1 program in viewers.

At 9:00 PM, NCIS: LOS ANGELES was tied for first in adults 18-49 (3.7/10, with ABC) and second in households (10.0/16), viewers (16.45m) and adults 25-54 (4.9/12, -0.2 behind ABC). Compared to last week's season premiere, NCIS: LOS ANGELES was up +3% in households (from 9.7/15), +2% in adults 25-54 (from 4.8/11), +9% in adults 18-49 (from 3.4/09) and added +690,000 viewers (from 15.76m, +4%).

At 10:00 PM, the season premiere of THE GOOD WIFE (P) was first in households (8.3/14), viewers (12.89m), adults 25-54 (3.6/10) and adults 18-49 (2.5/07). Compared to its season finale in May 2010, THE GOOD WIFE was up +19% in households (from 7.0/12), +20% in adults 25-54 (from 3.0/08), +25% in adults 18-49 (from 2.0/06) and added +2.28m viewers (from 10.61m, +21%).

For the night, CBS was first in households (9.9/16), viewers (16.03m), adults 25-54 (4.6/12) and second in adults 18-49 (3.4/09).

Updated Tuesday ratings will be available this afternoon.

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Results

Total Total

Viewer Lift Live +7 A18-49 Lift Live +7

NCIS +2.27m 21.01m +0.8 4.8

NCIS: Los Angeles +1.97m 18.42m +0.8 4.5

The Good Wife +1.89m 14.78m +0.5 3.0

Editor's Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research has provided audience estimates below, representing total audiences for each CBS program, including live plus DVR playback viewing that occurs within 7 days of the live broadcast.

CBS WINS TUESDAY IN VIEWERS AND ADULTS 25-54 FOR THE SECOND CONSECUTIVE WEEK

"NCIS" is the Night's #1 Program in Viewers

"NCIS: Los Angeles" Posts Gains Over Premiere Week in Viewers and Key Demographics

The Second Season Premiere of "The Good Wife" Sweeps its Time Period in Viewers, Adults 18-49 and Adults 25-54 with Significant Increases Over May's Finale

CBS won Tuesday in viewers and adults 25-54 for the second consecutive week behind the Network's drama lineup of NCIS, NCIS: LOS ANGELES and the season premiere of THE GOOD WIFE, according to Nielsen live plus same day ratings for Sept. 28.

NCIS was first in households (11.5/18) and viewers (19.15m); it was second in adults 25-54 (5.4/14) and adults 18-49 (4.1/12). NCIS was Tuesday's #1 program in viewers.

At 9:00 PM, NCIS: LOS ANGELES was second in households (10.0/16), viewers (16.51m), adults 25-54 (5.0/12, -0.2 behind ABC) and adults 18-49 (3.7/10, -0.1 behind ABC). Compared to last week's season premiere, NCIS: LOS ANGELES was up +3% in households (from 9.7/15), +4% in adults 25-54 (from 4.8/11), +9% in adults 18-49 (from 3.4/09) and added +750,000 viewers (from 15.76m, +5%).

At 10:00 PM, the season premiere of THE GOOD WIFE (P) was first in households (8.3/14), viewers (12.84m), adults 25-54 (3.6/10) and adults 18-49 (2.5/07). Compared to its season finale in May 2010, THE GOOD WIFE was up +19% in households (from 7.0/12), +20% in adults 25-54 (from 3.0/08), +25% in adults 18-49 (from 2.0/06) and added +2.23m viewers (from 10.61m, +21%).

For the night, CBS was first in households (10.0/16), viewers (16.17m), adults 25-54 (4.7/12) and second in adults 18-49 (3.4/09).

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Fast Affiliate Results

Total Total

Viewer Lift Live +7 A18-49 Lift Live +7

NCIS +2.27m 21.01m +0.8 4.8

NCIS: Los Angeles +1.97m 18.42m +0.8 4.5

The Good Wife +1.89m 14.78m +0.5 3.0





  [september 2010]  
S
M
T
W
T
F
S
   


· GOOD WIFE, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)





most recent ratings | view all posts
[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.

[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.

[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.

[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."

[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.

[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.

[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.

[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.