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[11/09/10 - 11:00 AM]
CBS Back on Top: Network Wins in Viewers, Adults 18-49 and Adults 25-45 for the Sixth Time in Seven Weeks
CBS spins the numbers for the week of November 1-7.
[via press release from CBS]

CBS BACK ON TOP

Network Wins in Viewers, Adults 18-49 and Adults 25-45 for the Sixth Time in Seven Weeks

CBS is the Only Network to Post Year-to-Year Increases in Viewers and Key Demographics

"The Big Bang Theory" and "$#*! My Dad Says" Deliver Highest Ratings Since Their Season Premieres

"Big Bang" Is Thursday's Top Program in Adults 18-49 For the Third Consecutive Week

"Survivor: Nicaragua," "Criminal Minds" and "The Defenders" Place First In Their Time Periods in Key Measures

"The Amazing Race" and "Undercover Boss" Post Increases

With the World Series over, CBS is back on top of the weekly ratings, placing first in viewers, adults 18-49 and adults 25-54 for the sixth time in the first seven weeks of the season, according to Nielsen live plus same day ratings for the week ending Nov. 7, week seven of the 2010-2011 television season.

CBS was the only network to post increases over the comparable week last year, notching across-the-board gains in viewers (+5%), adults 18-49 (+7%) and adults 25-54 (+5%).

CBS had the top five new programs of the week in viewers, the top four new series in adults 25-54 and the top three new series in adults 18-49.

CRIMINAL MINDS, THE METALIST, THE BIG BANG THEORY, CSI: CRIME SCENE INVESTIGATION and TWO AND A HALF MEN were the week's top scripted programs.

For the week in viewers: CBS (11.65m), ABC (9.33m), NBC (7.39m) and FOX (6.66m). Season-to-date: CBS (12.75m), ABC (9.78m), FOX (8.31m) and NBC (8.07m).

For the week in demographics, CBS was first in both adults 25-54 (4.0/10) and adults 18-49 (3.1/09), the network's sixth win in these demographics in seven weeks this season. Compared to the same week last year, CBS was up +3% in households, +5% in both viewers and adults 25-54, +7% in adults 18-49. CBS was the only network to post gains in adults 25-54 and adults 18-49 year to year. Season-to-date, CBS is first in both adults 25-54 (4.4/11) and adults 18-49 (3.4/09).

For the week in households: CBS (7.1/12), ABC (5.9/10), NBC (4.6/08) and FOX (4.0/06). Season-to-date: CBS (7.8/13), ABC (6.2/10), NBC (5.0/08) and FOX (4.9/08).

CBS Weekly Highlights:

? HOW I MET YOUR MOTHER (5.4/08, 8.88m) was first in adults 18-34 (3.2/10), tied for first in adults 18-49 (3.7/10, with ABC) and second in adults 25-54 (4.2/11). Compared to last week, HOW I MET YOUR MOTHER was up +8% in households (from 5.0/08) +14% in adults 25-54 (from 3.7/10), +16% in adults 18-49 (from 3.2/09), +10% in adults 18-34 (from 2.9/09) and added +590,000 viewers (from 8.29m, +7%).

? Compared to last week, RULES OF ENGAGEMENT was up +6% in households (5.2/08 from 4.9/07), +11% in adults 25-54 (4.1/09 from 3.7/09), +13% in adults 18-49 (3.5/09 from 3.0/08) and added +520,000 viewers (8.69m from 8.17m, +6%).

? TWO AND A HALF MEN (8.2/12, 13.64m) was first in adults 18-49 (4.7/12), tied for first in adults 25-54 (5.9/13, with ABC) and third in both households (8.2/12, -0.1 behind FOX) and viewers (13.64m). Compared to last week, TWO AND A HALF MEN was up +5% in adults 25-54 (from 5.6/12) and +4% in adults 18-49 (from 4.4/11).

? HAWAII FIVE-0 (6.9/11. 10.86m) was up +5% in households (from 6.6/11), +11% in adults 25-54 (from 3.7/09), +7% in adults 18-49 (from 2.8/08) and added +630,000 viewers (from 10.23m, +6%) compared to last week.

-- On Wednesday, CBS was first in households (7.2/12), viewers (12.27m), adults 25-54 (4.5/12) and adults 18-49 (3.3/09). CBS won six of the last seven Wednesdays in these measures.

? SURVIVOR: NICARAGUA was first in households (7.0/11), viewers (12.30m), adults 25-54 (5.0/13) and adults 18-49 (3.7/11). SURVIVOR: NICARAGUA was up +6% each in households (from 6.6/11), adults 25-54 (from 4.7/12) and adults 18-49 (from 3.5/10) and added +470,000 viewers (from 11.83m, +4%) compared to last week.

? CRIMINAL MINDS was first in households (8.7/14), viewers (14.58m), adults 25-54 (5.1/13) and tied for first in adults 18-49 (3.9/10, with ABC). Compared to last week, CRIMINAL MINDS was up +4% in households (from 8.4/13), +9% in adults 25-54 (from 4.7/11), +15% in adults 18-49 (from 3.4/09) and added +640,000 viewers (from 13.94m, +5%).

? THE DEFENDERS was first in households (6.1/11), viewers (9.94m), adults 25-54 (3.3/09) and adults 18-49 (2.3/07). Compared to last week, THE DEFENDERS was up +10% in both adults 25-54 (from 3.0/08) and adults 18-49 (from 2.1/06) and added +140,000 viewers (from 9.80m, +1%).

-- On Thursday, CBS was first in households (8.4/14), viewers (13.63m), adults 25-54 (4.6/12) and adults 18-49 (3.4/10). CBS was first for six of the first seven Thursdays this season in households, viewers and adults 25-54; the Network was first in five of the first seven weeks in adults 18-49.

? THE BIG BANG THEORY was first in households (8.4/14), viewers (14.00m), adults 25-54 (5.9/16), adults 18-49 (4.7/14) and adults 18-34 (3.2/11). THE BIG BANG THEORY posted its best deliveries in these measures since its Sept. 23, 2010 season premiere. Compared to last week, THE BIG BANG THEORY was up +8% in households (from 7.8/13), +9% in adults 25-54 (from 5.4/15), +12% in adults 18-49 (from 4.2/12), +14% in adults 18-34 (from 2.8/09) and added +960,000 viewers (from 13.04m, +7%). For the third straight week, THE BIG BANG THEORY was Thursday's #1 program in both adults 25-54 and adults 18-49.

? $#*! MY DAD SAYS was first in households (6.7/11), viewers (11.02m), adults 25-54 (4.6/12) and adults 18-49 (3.4/10). $#*! MY DAD SAYS posted its best deliveries in viewers, adults 25-54 and adults 18-49 since its Sept. 23, 2010 series premiere. Compared to last week, $#*! MY DAD SAYS was up +2% in households (from 6.6/11), +5% in adults 25-54 (from 4.4/11), +10% in adults 18-49 (from 3.1/09) and added +210,000 viewers (from 10.81m, +2%).

? CSI: CRIME SCENE INVESTIGATION was first in households (8.6/14), viewers (13.96m), second in both adults 25-54 (4.4/11) and adults 18-49 (3.3/09).

? THE MENTALIST was first in households (9.0/16) and viewers (14.42m); it was second in both adults 25-54 (4.1/11) and adults 18-49 (3.0/08).

-- On Friday, CBS was first in households (5.8/11), viewers (9.29m), adults 25-54 (2.4/07) and adults 18-49 (1.8/06). CBS won every half-hour in these measures. CBS was first on Friday for the seventh consecutive Friday in these measures.

? MEDIUM was first in households (4.5/08), viewers (6.97m), adults 25-54 (2.2/07) and adults 18-49 (1.5/06). Compared to last week, MEDIUM was up +5% in both households (from 4.3/08) and adults 25-54 (from 2.1/07), +7% in adults 18-49 (from 1.4/05) and added +140,000 viewers (from 6.83m, +2%).

? CSI: NY was first in households (6.5/12), viewers (10.58m), adults 25-54 (2.7/08) and adults 18-49 (2.0/07). Compared to last week, CSI: NY was up +4% in adults 25-54 (from 2.6/08), +11% in adults 18-49 (from 1.8/06) and added +140,000 viewers (from 10.44m, +1%). CSI:NY was Friday's #1 program in viewers, adults 25-54 and adults 18-49.

? BLUE BLOODS was first in households (6.5/12), viewers (10.31m), adults 25-54 (2.4/07) and adults 18-49 (1.8/06).

? 48 HOURS MYSTERY was first in households (4.2/08), viewers (6.42m), adults 25-54 (1.8/05) and adults 18-49 (1.5/05). 48 HOURS MYSTERY was the night's top program in viewers, tied with "Cops 2" and "America's Most Wanted" as the #1 program in both adults 25-54 and adults 18-49.

-- On Sunday, CBS was first in households (10.8/17) and viewers (18.19m); it was second in adults 25-54 (6.5/15) and adults 18-49 (5.4/14). From 7:00-8:07 PM, CBS's late-running football delivered a 19.2/32 with 33.20m viewers, 12.8/32 in adults 25-54 and 11.1/31 in adults 18-49.

? 60 MINUTES (8:07-9:07PM) delivered a 9.3/14 with 15.15m viewers, 4.5/10 in adults 25-54 and 3.3/08 in adults 18-49. Compared to last week, 60 MINUTES was up +33% in households (from 7.0/13), +105% in adults 25-54 (from 2.2/06), +136% in adults 18-49 (from 1.4/05) and added +4.48m viewers (from 10.67m, +42%).

? THE AMAZING RACE 17 (9:07-10:07PM) scored a 6.5/10 with 11.01m viewers, 4.1/09 in adults 25-54 and 3.3/08 in adults 18-49. Compared to last week, THE AMAZING RACE 17 was up +23% in households (from 5.3/09), +17% in adults 25-54 (from 3.5/09), +27% in adults 18-49 (from 2.6/07) and added +1.92m viewers (from 9.09m, +21%).

?UNDERCOVER BOSS (10:07-11:07PM) delivered a 6.8/12 with 11.04m viewers, 3.6/09 in adults 25-54 and 2.9/08 in adults 18-49. From 10:00-11:00 PM, CBS was second in these measures. Compared to last week, UNDERCOVER BOSS was up +8% in households (6.3/10) and added +300,000 viewers (from 10.74m, +3%).

Top CBS programs of the week: #5 60 MINUTES (an average of 15.15m viewers), #7 CRIMINAL MINDS (14.58m), #8 THE MENTALIST (14.42m), #9 THE BIG BANG THEORY (14.00m), #10 CSI: CRIME SCENE INVESTIGATION (13.96m), #11 TWO AND A HALF MEN (13.64m), #13 SURVIVOR: NICARAGUA (12.30m), #16 NCIS ELECTION NIGHT SPECIAL (R) (S) (11.52m), #18 UNDERCOVER BOSS (11.04m), #19 $#*! MY DAD SAYS (11.02m), #20 THE AMAZING RACE 17 (11.01m), #21 HAWAII FIVE-0 (10.86m), #22 MIKE & MOLLY (10.75m), #23 NCIS: LOS ANGELES ELECTION NIGHT SPECIAL (R) (S) (10.72m), #24 CSI: NY (10.58m), #25 BLUE BLOODS (10.31m) and #27 THE DEFENDERS (9.94m).

Prime averages are based on the following hours of rated broadcasts in Week #7:

CBS - 22 hours

NBC - 21 � hours

ABC - 22 hours

FOX - 16 hours





  [november 2010]  
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T
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· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· BLEEP MY DAD SAYS (CBS)
· BLUE BLOODS (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: NEW YORK (CBS)
· DEFENDERS, THE (CBS)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· RULES OF ENGAGEMENT (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNDERCOVER BOSS (CBS)




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