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[12/14/10 - 09:58 AM]
"60 Minutes" Is Nielsen's #3 Program and iPad's #1 Paid News App
CBS spins the numbers for Sunday, December 12.
[via press release from CBS]

"60 MINUTES" IS #3 FOR THE WEEK

DRAWS 17.59 MILLION VIEWERS TO ATTAIN ITS HIGHEST IN-SEASON RANK AND BEST 18-49 DELIVERY IN ALMOST A YEAR

60 MINUTES is Also the # 1 Paid iPad News App

60 MINUTES drew 17.59 million viewers to finish in Nielsen's Top 10 at # 3, its highest in-season weekly ranking in nearly a year and the seventh time in 12 weeks that the news magazine made the prestigious list.

America's most-watched news program posted a 10.8/17 in households, 5.0/12 in adults 25-54 and 3.9/10 in adults 18-49, according to Nielsen live plus same day ratings for Sunday, Dec. 12. The high ratings powered 60 MINUTES into the top 10 in other key measures, including # 2 in households, tied for # 4 in adults 25-54 and tied for # 7 in adults 18-49. It was 60 MINUTES best delivery in adults 18-49 since January 17, 2010.

Compared to the same night last year, 60 MINUTES was up +6% in households, +9% in adults 25-54 and +8% in adults 18-49.

60 MINUTES also continues to be a hit among iPad users, currently topping the list as the # 1 paid news app.

Sunday's broadcast featured Lesley's Stahl's interview with speaker of the House designate John Boehner (R.-Ohio), Steve Kroft's report on emerging economic powerhouse Brazil and Scott Pelley's profile of Dallas Cowboys owner Jerry Jones.

Jeff Fager is the executive producer of 60 MINUTES.





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· 60 MINUTES (CBS)




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