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[02/08/11 - 10:48 AM]
FOX Wins Five of Seven Nights, Moves Into TV's Top Spot
FOX spins the numbers for the week of January 31-February 6.
[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 31 - FEBRUARY 6, 2011

FOX WINS FIVE OF SEVEN NIGHTS, MOVES INTO TV'S TOP SPOT

Winning five of seven nights last week, FOX moved into first place this season, outperforming the next highest-rated competitor (CBS) by four tenths of a ratings point. Thanks to strong performances on Monday by HUMAN TARGET and LIE TO ME, two dominant nights of AMERICAN IDOL, a winning new Friday lineup and a record-breaking SUPER BOWL XLV, FOX delivered the highest rated week on any network among Adults 18-49 and Total Viewers in over three years (since January 2008).

In addition, FOX delivered the largest in-season weekly ratings advantage (+505%) between the first and second place networks in at least 20 years among Adults 18-49.

Key weekly highlights:

· On Monday at 8pm a special telecast of HUMAN TARGET gained +75% from its most recent telecast, followed by an original LIE TO ME that out-rated its prior season average with originals by +16% among Adults 18-49 and +22% in Total Viewers.

· Wednesday's one-hour AMERICAN IDOL audition episode dominated the night and for the first time this season outperformed its equivalent night last year in Total Viewers by +2% (vs. 24.5 Mil on 1/26/10). Compared to the previous week's 8-9pm hour, AMERICAN IDOL grew by +5% among both Adults 18-49 and Total Viewers and beat the next highest rated program of the night by +157% in Adults 18-49 and +122% in Total Viewers.

· Thursday marked the very first time FOX has won the first night of the February Sweep among Adults 18-49. FOX retained 97% of its previous Thursday's performance and beat the next highest rated network of the night by +74% in Adults 18-49 and +16% in Total Viewers (16.0 vs. CBS' 13.8 Mil.).

· On Sunday, FOX posted its highest rated night ever among Adults 18-49 and Total Viewers. Coverage of the Super Bowl led FOX to the highest rated night on any network in 15 years among Adults 18-49 (since 1/28/96, Super Bowl on NBC) and the highest rated night ever in Total Viewers.

· SUPER BOWL XLV on FOX drew 111.0 million Total Viewers and became the most-watched Super Bowl - and in fact the most-watched television show - ever.

· Following the game, a special episode of GLEE posted an 11.1 rating among Adults 18-49 with 26.8 Mil Total Viewers, earning its highest ratings ever.

· Sunday's GLEE is the highest rated scripted series telecast on any network in three years in Adults 18-49 and Total Viewers (since HOUSE post-Super Bowl on 2/3/08).

10/11 FOX Scripted Programs: Live + 7 among Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/23/11), FOX's scripted original programs have shown significant increases among Adults 18-49:

10/11 Season thru 1/23 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

HOUSE 3.8/10 5.0/13 +32%

LIE TO ME 1.9/5 2.4/6 +26%

GLEE 4.8/14 6.0/16 +25%

RAISING HOPE 2.7/7 3.2/8 +19%

RUNNING WILDE 1.6/4 1.8/4 +13%

HUMAN TARGET 1.6/5 2.1/6 +31%

BONES 2.6/8 3.5/10 +35%

FRINGE 1.9/5 2.7/7 +42%

THE GOOD GUYS 0.7/2 1.0/3 +43%

THE SIMPSONS 3.7/10 4.1/10 +11%

BOB'S BURGERS 3.1/7 3.3/8 +6%

THE CLEVELAND SHOW 3.0/7 3.2/8 +7%

FAMILY GUY 3.9/9 4.6/11 +18%

AMERICAN DAD 2.6/6 2.9/7 +12%

10/11 FOX Scripted Programs: Live +7 among Total Viewers

Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/23/11), FOX's scripted original programs have shown significant increases among Total Viewers:

10/11 Season thru 1/23 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

HOUSE 10.2 12.7 +25%

LIE TO ME 5.6 7.2 +29%

GLEE 11.6 14.1 +22%

RAISING HOPE 6.4 7.3 +14%

RUNNING WILDE 3.8 4.1 +8%

HUMAN TARGET 6.0 7.4 +23%

BONES 9.4 11.4 +21%

FRINGE 5.1 6.9 +35%

THE GOOD GUYS 2.5 3.1 +24%

THE SIMPSONS 8.2 8.9 +9%

BOB'S BURGERS 6.5 6.8 +5%

THE CLEVELAND SHOW 6.3 6.8 +8%

FAMILY GUY 7.9 9.2 +16%

AMERICAN DAD 5.4 5.9 +9%

Weekly Program Rankers

FOX had 6 of the Top 20 programs among Adults 18-49: SUPER BOWL XLV (No. 1), SUPER BOWL POST GAME (No. 2), GLEE SP- 2/6 (No. 3), AMERICAN IDOL- WEDNESDAY (No. 4), AMERICAN IDOL- THURSDAY (No. 5) and BONES (No. 12).

FOX had 6 of the Top 20 programs among Adults 18-34: SUPER BOWL XLV (No. 1), SUPER BOWL POST GAME (No. 2), GLEE SP- 2/6 (No. 3), AMERICAN IDOL- WEDNESDAY (No. 4), AMERICAN IDOL- THURSDAY (No. 5) and BONES (No. 13).

FOX had 8 of the Top 20 programs among Teens: SUPER BOWL XLV (No. 1), SUPER BOWL POST GAME (No. 2), GLEE SP- 2/6 (No. 3), AMERICAN IDOL- WEDNESDAY (No. 4), AMERICAN IDOL- THURSDAY (No. 5), BONES (No. 7), HUMAN TARGET (No. 9) and GLEE (No. 15).

FOX had 6 of the Top 20 programs among Total Viewers: SUPER BOWL XLV (No. 1), SUPER BOWL POST GAME (No. 2), GLEE SP- 2/6 (No. 3), AMERICAN IDOL- WEDNESDAY (No. 4), AMERICAN IDOL- THURSDAY (No. 6) and BONES (No. 17).

NIGHTLY AND PROGRAM HIGHLIGHTS - JANUARY 31 - FEBRUARY 6, 2011

MONDAY

8:00-9:00 HUMAN TARGET (S): (A18-49: 2.1/6, 7.7 Mil Total Viewers)

9:00-10:00 LIE TO ME: (A18-49: 2.2/6, 7.1 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 2.2/6, 7.4 Mil Total Viewers)

At 8p a special telecast of HUMAN TARGET posted a 2.1/6 among Adults 18-49, up +75% from its most recent telecast on Friday, 1/14/11 (8p, 1.2/4).

HUMAN TARGET ranked #3 in the 8p hour among Adults 18-49 and Adults 18-34 (tie).

LIE TO ME at 9p posted a 2.2/6 among Adults 18-49, tied as second highest-rated of the season. LIE TO ME ranked #3 in the 9p hour among Adults 18-49, #2 in Adults 18-34 and #1 in Men 18-34.

LIE TO ME outperformed its prior season average with originals by +16% in Adults 18-49 (2.2/6 vs. 1.9/5) and +22% in Total Viewers (7.1 vs. 5.8 Mil.)

FOX ranked #3 for the night in Adults 18-49, #2 in Adults 18-34 and Teens and #1 in Men 18-49 (tie)/18-34.

TUESDAY

8:00-9:01 GLEE (R): (A18-49: 1.7/4, 5.0 Mil Total Viewers)

9:01-10:00 MILLION DOLLAR MONEY DROP: (A18-49: 1.8/5, 5.1 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.8/5, 5.1 Mil Total Viewers)

FOX aired an encore GLEE at 8p (1.7/4) and an original MILLION DOLLAR MONEY DROP at 9p (1.8/5) which was the same as its prior season average.

FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.

WEDNESDAY

8:00-9:00 AMERICAN IDOL: (A18-49: 9.0/24, 25.1 Mil Total Viewers)

9:00-10:00 HUMAN TARGET: (A18-49: 2.6/7, 9.2 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 5.8/15, 17.2 Mil Total Viewers)

Airing a one-hour AMERICAN IDOL audition episode and an original HUMAN TARGET, FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed the next highest rated net for the night by +123% in A18-49 (vs. NBC) and +100% in Total Viewers (vs. CBS).

For the first time this season AMERICAN IDOL (9.0/24 in Adults 18-49 with 25.1 Mil Total Viewers) outperformed its equivalent night last year in Total Viewers by +2% (vs. 24.5 Mil on 1/26/10) and retained 99% of its Adults 18-49 audience (vs. 9.1/24).

Compared to the previous week's 8-9p hour AMERICAN IDOL grew by +5% among both Adults 18-49 and Total Viewers.

IDOL outperformed last Thursday's telecast by +17% in the adult demo and +12% in Total Viewers.

AMERICAN IDOL beat the next highest rated program of the night by +157% in Adults 18-49 (9.0/24 vs. 3.5/9 for Modern Family repeat) and +122% in Total Viewers (25.1 vs. 11.3 Mil for Blue Bloods.)

In the 8p hour AMERICAN IDOL out-rated the combined 4-net competition by +88% among Adults 18-49 (9.0 vs. 4.8) and +37% in Total Viewers (25.1 vs. 18.3 Mil.)

At 9pm, HUMAN TARGET posted a 2.6/7 among Adults 18-49, up +24% from its last original -- its highest ratings in over one year among Adults 18-49 (since 1/26/10) and in Total Viewers (since 1/26/10).

HUMAN TARGET outperformed its prior season average with originals by +63% in Adults 18-49 (2.6/7 vs. 1.6/5) and +53% in Total Viewers (9.2 vs. 6.0 Mil.)

THURSDAY

8:00-9:00 AMERICAN IDOL: (A18-49: 7.5/20, 21.9 Mil Total Viewers)

9:00-10:00 BONES: (A18-49: 3.3/9, 10.2 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 5.4/14, 16.0 Mil Total Viewers)

For the first time, FOX has won the first night of the February Sweep in Adults 18-49.

FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.

FOX outperformed the next highest rated networks for the night by +74% in Adults 18-49 (5.4 vs. ABC and CBS' 3.1) and +16% in Total Viewers (16.0 vs. CBS' 13.8 Mil.)

AMERICAN IDOL at 8p posted a 7.5/20 among Adults 18-49 and retained 97% of last Thursday's performance in both Adults 18-49 (7.5 vs. 7.7) and Total Viewers (21.9 vs. 22.5 Mil.)

AMERICAN IDOL was the highest rated program of the night in all key demos and bested the next highest rated program in Adults 18-49 by +74% (7.5 vs. 4.3 for Big Bang Theory & Grey's Anatomy) and in Total Viewers by +44% (21.9 vs. 15.2 Mil for The Mentalist.)

AMERICAN IDOL outperformed the next highest rated network in the 8p hour by +108% in Adults 18-49 (7.5 vs. CBS' 3.6) and +81% in Total Viewers (21.9 vs. 12.1 Mil.)

BONES at 9p posted a 3.3/9 among Adults 18-49 and is outperforming its 8p prior season average with originals by +44% in Adults 18-49 (3.6/9 vs. 2.5/8) and +17% in Total Viewers (10.9 vs. 9.3 Mil.)

BONES ranked #2 in the hour in Adults 18-49.

FRIDAY

8:00-9:00 KITCHEN NIGHTMARES: (A18-49: 1.7/6, 4.0 Mil Total Viewers)

9:00-10:00 FRINGE: (A18-49: 1.6/5, 4.3 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.7/5, 4.2 Mil Total Viewers)

KITCHEN NIGHTMARES won its 8p hour among Adults 18-49, Adults 18-34, Women 18-34 and all key male demos.

FRINGE ranked No. 2 from 9-10pm among Adults 18-49 (tie) and No. 1 in Adults 18-34, Women 18-34 (tie) and Men 18-34.

FOX won the night among Adults 18-49 (tie), Adults 18-34, Women 18-34, Men 18-49/18-34.

SATURDAY

8:00-8:30 COPS: (A18-49: 1.9/6, 5.3 Mil Total Viewers)

8:30-9:00 COPS (R): (A18-49: 2.0/7, 5.8 Mil Total Viewers)

9:00-10:00 AMERICA'S MOST WANTED: (A18-49: 1.8/6, 5.3 Mil Total Viewers)

8:00-10:00 FOX PRIME: (A18-49: 1.9/6, 5.4 Mil Total Viewers)

COPS at 8p and COPS 2 at 8:30p ranked #1 in their respective half hours among Adults 18-49, Adults 18-34/25-54, and all key male and female demos.

At 9p, AMERICA'S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 18-34/25-54, Total Viewers and all key male and female demos.

FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, and all key male and female demos.

SUNDAY

6:34-10:13 NFL SUPER BOWL (S): (A18-49: 39.9/77, 111.0 Mil Total Viewers)

10:13-10:39 SUPER BOWL POSTGAME (S): (A18-49: 25.5/55, 66.0 Mil Total Viewers)

10:39-11:45 GLEE (S): (A18-49: 11.1/29, 26.8 Mil Total Viewers)

7:00-11:00 FOX PRIME: (A18-49: 36.7/72, 100.9 Mil Total Viewers)

SUPER BOWL XLV on FOX is the most-watched Super Bowl and in fact the most-watched television show ever (111.0 Mil Total Viewers).

Airing from 10:39-11:45p, a special episode of GLEE did an 11.1/29 among Adults 18-49 with 26.8 Mil Total Viewers, earning its highest ratings ever.

GLEE outperformed the most recent scripted program to air post-Super Bowl, NBC's The Office on 2/1/09 among Adults 18-49 (+1%, 11.1 vs. 11.0) and Total Viewers (+17%, 26.8 vs. 22.9 Mil).

GLEE is the highest rated scripted series telecast on any network in three years in Adults 18-49 and Total Viewers (since HOUSE post-Super Bowl on 2/3/08).

GLEE is the highest rated series telecast on any net in one year among Adults 18-49 and Total Viewers (since Undercover Boss on 2/7/10, post-Super Bowl).

Compared to its prior season average with originals, GLEE was up by +131% among Adults 18-49 (11.1 vs. 4.8) and +131% in Total Viewers (26.8 vs. 11.6 Mil.)

FOX posted its highest rated night ever in Adults 18-49 and Total Viewers.

Coverage of the Super Bowl led FOX to the highest rated night on any network in 15 years among Adults 18-49 (since 1/28/96, Super Bowl on NBC) and the highest rated night ever in Total Viewers.

JANUARY 31 - FEBRUARY 6, 2011

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 11.5/29 FOX 10.3/29 FOX 32.1

ABC 1.8/5 ABC 1.4/4 ABC 5.8

CBS 1.9/5 CBS 1.2/3 CBS 9.3

NBC 1.7/5 NBC 1.3/4 NBC 6.0





  [february 2011]  
S
M
T
W
T
F
S
  


· AMERICAN DAD (TBS)
· AMERICAN IDOL (ABC)
· AMERICA'S MOST WANTED (LIFETIME)
· BOB'S BURGERS (FOX)
· BONES (FOX)
· CLEVELAND SHOW, THE (FOX)
· COPS (FOX NATION)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GLEE (FOX)
· GOOD GUYS, THE (FOX)
· HOUSE (FOX)
· HUMAN TARGET (FOX)
· KITCHEN NIGHTMARES (FOX)
· LIE TO ME (FOX)
· MILLION DOLLAR MONEY DROP (FOX)
· RAISING HOPE (FOX)
· RUNNING WILDE (FOX)
· SIMPSONS, THE (FOX)




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