NATIONAL NIELSEN RATINGS FOR THE WEEK OF FEBRUARY 7 - 13, 2011
Thanks to a season-high Monday with HOUSE and the premiere of THE CHICAGO CODE, a night-winning Tuesday comedy block, two dominant installments of AMERICAN IDOL, week over week gains by BONES and the network's fourth straight Friday night victory, FOX achieved an extremely close second place finish in the adult demo last week (3.3 vs. CBS' 3.4) and maintained its significant lead over the No. 2 network for the season.
Through Sunday, FOX is leading the February sweep with an 8.6/23 among Adults 18-49, outperforming the next highest-rated network (CBS) by +219%.
Key weekly highlights:
· Last week FOX enjoyed its highest rated Monday night so far this season with entertainment programming among Adults 18-49 and Total Viewers.
· On Monday, HOUSE posted a 4.3/12 among Adults 18-49, up +16% from its previous original telecast (3.7/10 on 1/24/11) -- its highest ratings of the season in the adult demo and Total Viewers.
· At 9p, the series debut of THE CHICAGO CODE posted a 2.4/6 among Adults 18-49 with 9.4 Mil Total Viewers making it FOX's most watched series debut of the season so far in Total Viewers.
· With the return of GLEE, RAISING HOPE and the debut of TRAFFIC LIGHT, FOX won Tuesday night among Adults 18-49, Adults 18-34 and Teens and delivered its most-watched Tuesday night since 10/26/10.
· An original GLEE posted a 4.6/13 among Adults 18-49, up +5% vs. its most recent Tuesday telecast on 12/07/10 (vs. 4.4/13) and was the highest rated program of the night across key demos.
· RAISING HOPE followed with a 2.7/7 among Adults 18-49 and produced its highest Adults 18-34 rating since week two (9/28/10).
· The series debut of TRAFFIC LIGHT closed the night with a 1.9/5 among Adults 18-49, up +19% versus Running Wilde's season average with originals (1.6/4).
· FOX dominated on Wednesday and Thursday with two exciting episodes of AMERICAN IDOL and an original BONES.
· On Wednesday, AMERICAN IDOL delivered an 8.4/23 among Adults 18-49 with 24.1 Mil Total Viewers and was once again the highest rated program of the night, outperforming the #2 program by +65% in A18-49 (8.4/23 vs. Modern Family's 5.1/13) and +76% in Total Viewers (24.1 vs. Criminal Minds' 13.7 Mil.)
· Wednesday's AMERICAN IDOL retained 93% of the previous Wednesday's performance in A18-49 (8.4/23 vs. 9.0/24) and outperformed the previous Thursday by +12% (vs. 7.5/20).
· Thursday's AMERICAN IDOL posted a 7.3/20 among Adults 18-49 with 21.9 Mil Total Viewers and retained 97% of the previous week's Adults 18-49 rating and 100% of its Total Viewers. In fact, versus the comparable night the previous year, IDOL gained +4% in Total Viewers (21.9 vs. 21.0 Mil.)
· BONES closed the night with a 3.2/8 among Adults 18-49 and grew +8% over the previous week's performance among Adults 18-34. In fact, BONES is outperforming its prior season average with originals by +40% in Adults 18-49 (3.5/9 vs. 2.5/8) and +15% in Total Viewers (10.7 vs. 9.3 Mil.) so far in the 9pm hour.
· Friday and Saturday also brought nightly wins for FOX, led by strong installments of KITCHEN NIGHMARES (1.5/5) and FRINGE (1.4/5) on Friday and The Nascar Race: Bud Shootout (2.4/8) on Saturday.
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/30/11), FOX's scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 1/30 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.8/10 5.0/13 +32%
LIE TO ME 1.9/5 2.5/6 +32%
GLEE 4.8/14 6.0/16 +25%
RAISING HOPE 2.7/7 3.2/8 +19%
RUNNING WILDE 1.6/4 1.8/4 +13%
HUMAN TARGET 1.6/5 2.1/6 +31%
BONES 2.8/8 3.6/10 +29%
FRINGE 1.9/5 2.7/7 +42%
THE GOOD GUYS 0.7/2 1.0/3 +43%
THE SIMPSONS 3.7/10 4.1/10 +11%
BOB'S BURGERS 3.1/7 3.3/8 +6%
THE CLEVELAND SHOW 3.0/7 3.2/8 +7%
FAMILY GUY 3.9/9 4.6/11 +18%
AMERICAN DAD 2.6/6 2.9/7 +12%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/30/11), FOX's scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 1/30 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.2 12.8 +25%
LIE TO ME 5.8 7.4 +28%
GLEE 11.6 14.1 +22%
RAISING HOPE 6.4 7.3 +14%
RUNNING WILDE 3.8 4.1 +8%
HUMAN TARGET 6.0 7.4 +23%
BONES 9.7 11.7 +21%
FRINGE 5.0 6.8 +36%
THE GOOD GUYS 2.5 3.1 +24%
THE SIMPSONS 8.2 8.9 +9%
BOB'S BURGERS 6.5 6.8 +5%
THE CLEVELAND SHOW 6.3 6.8 +8%
FAMILY GUY 7.9 9.2 +16%
AMERICAN DAD 5.4 5.9 +9%
Weekly Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3), GLEE (No. 5), HOUSE (No. 7), FAMILY GUY (No. 17 tie) and BONES (No. 17 tie).
FOX had 9 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3), GLEE (No. 4), FAMILY GUY (No. 7), HOUSE (No. 8), THE SIMPSONS (No. 12), THE CLEVELAND SHOW (No. 14), RAISING HOPE (No. 16) and BONES (No. 19).
FOX had 11 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3), GLEE (No. 4), FAMILY GUY (No. 6), THE CLEVELAND SHOW (No. 7), THE SIMPSONS (No. 8 tie), RAISING HOPE (No. 8 tie), BONES (No. 10), HUMAN TARGET (No. 12), BOB'S BURGERS (No. 16) and HOUSE (No. 20).
FOX had 4 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3), HOUSE (No. 13) and GLEE (No. 17).
NIGHTLY AND PROGRAM HIGHLIGHTS - FEBRUARY 7 - 13, 2011
MONDAY
8:00-9:00 HOUSE: (A18-49: 4.3/12, 12.3 Mil Total Viewers)
9:00-10:00 THE CHICAGO CODE (P): (A18-49: 2.4/6, 9.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.4/9, 10.9 Mil Total Viewers)
At 8p HOUSE posted a 4.3/12 among Adults 18-49 up +16% from its most recent telecast (3.7/10 on 1/24/11) while HOUSE posted its highest ratings of the season in Adults 18-49 and Total Viewers.
HOUSE won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34 and Adults 25-54.
At 9p, the series debut of THE CHICAGO CODE posted a 2.4/6 among Adults 18-49 with 9.4 Mil Total Viewers making it FOX's most watched series debut of the season so far (Total Viewers.)
THE CHICAGO CODE outperformed the prior season average of LIE TO ME with originals by +26% in Adults 18-49 (2.4/6 vs. 1.9/5) and +59% in Total Viewers (9.4 vs. 5.9 Mil.)
FOX ranked #2 for the night in Adults 18-49 and #1 in Adults 18-34 giving FOX its highest rated Monday night so far this season with entertainment programming among Adults 18-49 and Total Viewers.
TUESDAY
8:00-9:01 GLEE: (A18-49: 4.6/13, 11.6 Mil Total Viewers)
9:01-9:31 RAISING HOPE: (A18-49: 2.7/7, 6.6 Mil Total Viewers)
9:31-10:00 TRAFFIC LIGHT (P): (A18-49: 1.9/5, 4.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.5/9, 8.6 Mil Total Viewers)
With the Tuesday return of GLEE, RAISING HOPE and the debut of TRAFFIC LIGHT, FOX won the night in Adults 18-49, Adults 18-34 and Teens.
FOX delivered its highest rated Tuesday night in Adults 18-49 since 11/16/10 and its highest Tuesday in Total Viewers since 10/26/10.
GLEE returned to its Tuesday 8p slot and posted a 4.6/13 among Adults 18-49, up +5% vs. its most recent Tuesday telecast on 12/07/10 (vs. 4.4/13).
GLEE was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens outperforming ABC's No Ordinary Family, V and Detroit 1-8-7, CBS' NCIS, NCIS: LA and The Good Wife and NBC's The Biggest Loser #11 Couples and Parenthood.
At 9p RAISING HOPE returned to a 2.7/7 among Adults 18-49 and produced its highest Adults 18-34 rating since week two (9/28/10).
RAISING HOPE ranked #3 in its half hour among Adults 18-49 and #1 in Adults 18-34 and Teens.
The series debut of TRAFFIC LIGHT at 9:30p posted a 1.9/5 among Adults 18-49. TRAFFIC LIGHT was up +19% versus Running Wilde's season average with originals (1.6/4). TRAFFIC LIGHT ranked #3 in its half hour in Adults 18-49.
WEDNESDAY
8:00-9:00 AMERICAN IDOL: (A18-49: 8.4/23, 24.1 Mil Total Viewers)
9:00-10:00 HUMAN TARGET: (A18-49: 2.3/6, 8.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 5.4/14, 16.1 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed the next highest rated net for the night by +86% in A18-49 (5.4/14 vs. 2.9/8 for ABC) and +59% in Total Viewers (16.1 vs. 10.1 Mil for CBS).
AMERICAN IDOL posted an 8.4/23 among Adults 18-49 with 24.1 Mil Total Viewers. AMERICAN IDOL was the highest rated program of the night and outperformed the #2 program by +65% in A18-49 (8.4/23 vs. Modern Family's 5.1/13) and +76% in Total Viewers (24.1 vs. Criminal Minds' 13.7 Mil.)
AMERICAN IDOL won its 8p hour in all key demos and outperformed the combined 4-net competition in the hour by +71% in A18-49 (8.4 vs. 4.9 for ABC, CBS, NBC and CW) and +29% in Total Viewers (24.1 vs. 18.7 Mil.)
At 8p AMERICAN IDOL retained 93% of last Wednesday's performance in A18-49 (8.4/23 vs. 9.0/24) and outperformed last Thursday by +12% (vs. 7.5/20). In Total Viewers, AMERICAN IDOL retained 96% of last Wednesday (24.1 vs. 25.1 Mil) and grew over Thursday by +10% (vs. 21.9 Mil.)
AMERICAN IDOL retained 93% of its equivalent episode last year in A18-49 (8.4/23 vs. 9.0/23 on 2/2/10) and 98% in Total Viewers (24.1 vs. 24.7 Mil.)
HUMAN TARGET posted a 2.3/6 among Adults 18-49, outperforming its prior season average with originals by +35% in Adults 18-49 (2.3/6 VS. 1.7/5) and +27% in Total Viewers (8.1 vs. 6.4 Mil.) and ranked #3 in the 9p hour among Adults 18-49.
THURSDAY
8:00-9:00 AMERICAN IDOL: (A18-49: 7.3/20, 21.9 Mil Total Viewers)
9:00-10:00 BONES: (A18-49: 3.2/8, 9.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 5.3/14, 15.9 Mil Total Viewers)
FOX has won four consecutive in-season Thursday nights for the first time ever in A18-49 and Total Viewers.
FOX won the night in A18-49, Total Viewers, A18-34, Teens and all key demos and outperformed the next highest rated net for the night by +77% in A18-49 (5.3 vs. CBS' 3.0) and +22% in Total Viewers (15.9 vs. CBS' 13.0 Mil.)
AMERICAN IDOL posted a 7.3/20 among Adults 18-49 with 21.9 Mil Total Viewers and retained 97% of last Thursday's performance in A18-49 (vs. 7.5/20) and 100% in Total Viewers (vs. 21.9 Mil.)
Versus last year AMERICAN IDOL retained 94% in A18-49 of its comparable telecast (Road To Hollywood on 2/3/10, 7.3/20 vs. 7.8/21) and gained +4% in Total Viewers (21.9 vs. 21.0 Mil.)
AMERICAN IDOL was the highest rated program of the night in key demos and bested the next highest rated programs in A18-49, Big Bang Theory and Grey's Anatomy by +87% (7.3 vs. 3.9) and in Total Viewers, The Mentalist by +47% (21.9 vs. 14.9 Mil.)
AMERICAN IDOL outperformed the next highest rated net in the 8p hour by +121% in A18-49 (7.3 vs. CBS' 3.3) and +89% in Total Viewers (21.9 vs. CBS' 11.6 Mil.)
At 9p BONES posted a 3.2/8 among Adults 18-49 and ranked #2 in the hour. BONES grew over the previous week in Adults 18-34 by +8% (2.7/8 vs. 2.5/7).
So far in the 9p hour, BONES is outperforming its prior season average with originals by +40% in A18-49 (3.5/9 vs. 2.5/8) and +15% in Total Viewers (10.7 vs. 9.3 Mil.)
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (A18-49: 1.5/5, 3.7 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 1.4/5, 3.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.4/5, 3.7 Mil Total Viewers)
KITCHEN NIGHTMARES won its 8p hour among Adults 18-49, Adults 18-34, Teens, Women 18-34 and all key male demos.
FRINGE ranked #2 from 9-10pm among Adults 18-49 (tie) and #1 in Adults 18-34 and Men 18-49(tie)/18-34.
FOX ranked #1 for the night among Adults 18-49 (tie), Adults 18-34, Teens, Women 18-34 (tie) and Men 18-49/18-34/25-54 (tie).
SATURDAY
8:00-8:19 NASCAR: BUD SHOOTOUT PRE-RACE (S): SUSTAINED
8:19-8:29 NASCAR: BUD SHOOTOUT PACE (S): (A18-49: 2.0/8, 6.7 Mil Total Viewers)
8:19-10:06 NASCAR: BUD SHOOTOUT (S): (A18-49: 2.4/8, 7.8 Mil Total Viewers)
8:19-10:06 FOX PRIME: (A18-49: 2.3/8, 7.7 Mil Total Viewers)
The NASCAR Race: Bud Shootout led FOX to a #1 rank for the night on a total primetime basis among Adults 18-49, Adults 18-34, Total Viewers, Adults 25-54, and all key male and female demos.
SUNDAY
7:00-7:29 THE SIMPSONS (R): (A18-49: 1.3/4, 2.9 Mil Total Viewers)
7:29-7:59 AMERICAN DAD: (A18-49: 1.9/6, 3.9 Mil Total Viewers)
7:59-8:30 SIMPSONS: (A18-49: 2.6/7, 5.5 Mil Total Viewers)
8:30-9:00 BOB'S BURGERS: (A18-49: 2.1/5, 4.2 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (A18-49: 3.2/8, 6.0 Mil Total Viewers)
9:31-10:00 CLEVELAND SHOW: (A18-49: 2.4/6, 4.8 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 2.3/6, 4.6 Mil Total Viewers)
Airing against The Grammy Awards on CBS, FOX ranked #2 for the night in Adults 18-49, Adults 18-34 and Teens.
At 7p an encore THE SIMPSONS posted a 1.3/4 and at 7:30p AMERICAN DAD did a 1.9/6. At 8p THE SIMPSONS did a 2.6/7, while BOB'S BURGERS posted a 2.1/5. FAMILY GUY at 9p delivered a 3.2/8 among Adults 18-49 and at 9:30p THE CLEVELAND SHOW did a 2.4/6, up +4% from its last telecast (2.3/5 on 1/23/11).
FEBRUARY 7 - 13, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 3.3/9 FOX 2.8/9 FOX 9.3
ABC 2.1/6 ABC 1.5/5 ABC 6.9
CBS 3.4/10 CBS 2.6/8 CBS 13.1
NBC 1.6/5 NBC 1.3/4 NBC 5.7
|