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[04/26/11 - 10:56 AM]
CBS Notches Fifth Consecutive Win in Viewers With a Holiday Week of Mostly Rebroadcasts
CBS spins the numbers for the week of April 18-24.
[via press release from CBS]

CBS NOTCHES FIFTH CONSECUTIVE WIN IN VIEWERS WITH A HOLIDAY WEEK OF MOSTLY REBROADCASTS

A Rebroadcast of "NCIS" and First-Run "Hawaii Five-0" Were the Week's Top Scripted Series

"Hawaii Five-0" Delivers Largest Audience since November

"Girls' Night Out: The Superstar Women of Country" Tops Friday in Viewers and Adults 25-54

CBS notched its fifth consecutive win in viewers with a holiday week of mostly rebroadcasts, according to Nielsen live plus same day ratings for the week ending April 24, week 31 of the 2010-2011 television season.

A rebroadcast of NCIS and a first-run HAWAII FIVE-0 were the week's top two scripted series in viewers, beating all programming on the competition except "American Idol" and "Dancing with the Stars'" performance and results programs.

HAWAII FIVE-0 posted its best households and viewers deliveries since November 2010 and its best demo performances since March 2011. On Friday, GIRLS' NIGHT OUT: THE SUPERSTAR WOMEN OF COUNTRY was the #1 program in households, viewers and adults 25-54.

For the week in viewers: CBS (8.48m), FOX (8.19m), ABC (7.73m) and NBC (4.86m). Season-to-date: CBS (11.75m) is ahead of FOX (9.70m), ABC (8.32m) and NBC (7.14m).

For the week in key demographics, CBS averaged a 2.5/06 in adults 25-54 and 1.8/05 in adults 18-49. Season-to-date, CBS is first in adults 25-54 (3.9/10, tie with FOX) and second in adults 18-49 (2.9/08).

For the week in households: CBS (5.3/09), ABC (4.8/08), FOX (4.7/08) and NBC (3.1/05). Season-to-date, CBS (7.1/12) is ahead of FOX (5.5/09), ABC (5.2/09) and NBC (4.4/07).

CBS Weekly Highlights:

MIKE & MOLLY was first in households (6.3/10), viewers (9.98m), adults 25-54 (3.7/08) and adults 18-49 (2.6/06). MIKE & MOLLY was up +29% in households (from 4.9/07), +12% in adults 25-54 (from 3.3/08), +4% in adults 18-49 (from 2.5/06) and added +2.07m viewers (from 7.91m, +26%) compared to last week's 9:00 PM broadcast.

HAWAII FIVE-0 was first in households (7.1/11), viewers (11.44m), adults 25-54 (3.8/09) and adults 18-49 (2.8/07). HAWAII FIVE-0 posted its best households and viewers deliveries since Nov. 22, 2010, and its best adults 25-54 and adults 18-49 performances since March 21, 2011. Compared to last week, HAWAII FIVE-0 was up +20% in households (from 5.9/09), +15% in adults 25-54 (from 3.3/08), +12% in adults 18-49 (from 2.5/07) and added +1.90m viewers (from 9.54m, +20%).

NCIS (R) was first in households (8.5/13) and viewers (13.44m); it was second in both adults 25-54 (3.1/08) and adults 18-49 (2.2/06).

SURVIVOR: REDEMPTION ISLAND was second in households (6.3/10), viewers (11.02m), adults 25-54 (4.3/11) and adults 18-49 (3.1/09). Compared to last week, SURVIVOR: REDEMPTION ISLAND was up +5% in adults 25-54 (from 4.2/11) and even in adults 18-49.

GIRLS' NIGHT OUT: THE SUPERSTAR WOMEN OF COUNTRY (S) was first in households (5.1/09), viewers (8.37m), adults 25-54 (2.1/06) and adults 18-49 (1.6/05). GIRLS' NIGHT OUT: THE SUPERSTAR WOMEN OF COUNTRY was the night's #1 program in households, viewers and adults 25-54.

THE AMAZING RACE 18 SPECIAL (S) was first in households (5.3/09), viewers (9.37m), adults 25-54 (3.5/09) and adults 18-49 (2.6/08).

"Hallmark Hall of Fame" presentation of BEYOND THE BLACKBOARD (S) (9:00-11:00 PM) was first in viewers (8.58m) and tied for first in households (5.3/09, with ABC). Compared to the "Hallmark Hall of Fame" special that aired on the same night last year (which was not Easter Sunday), CBS was up +15% in households (from 4.6/08), +18% in adults 25-54 (2.0/05 from 1.7/04), +8% in adults 18-49 (1.3/03 from 1.2/03) and added +1.52m viewers (from 7.06m, +22%).

Top CBS programs of the week: #5 NCIS (R) (an average of 13.44m viewers), #6 HAWAII FIVE-0 (11.44m), #8 NCIS: LOS ANGELES (R) (11.23m), #9 THE MENTALIST (R) (11.08m), #10 SURVIVOR: REDEMPTION ISLAND (11.02m), #12 60 MINUTES SPECIAL (S) (10.58m), #14 MIKE & MOLLY (9.98m), #17 THE AMAZING RACE 18 SPECIAL (S) (9.37m), #18 NCIS: LOS ANGELES 10:00 PM SPECIAL (R) (S) (9.11m), #20 CRIMINAL MINDS (R) (8.71m), #21 "Hallmark Hall of Fame" BEYOND THE BLACKBOARD (S) (8.58m), #22 CSI: CRIME SCENE INVESTIGATION (R) (8.47m), #23 GIRLS' NIGHT OUT: THE SUPERSTAR WOMEN OF COUNTRY (S) (8.37m), #29 TWO AND A HALF MEN (R) (7.44m) and #30 CRIMINAL MINDS: SUSPECT BEHAVIOR (R) (7.20m).

Prime averages are based on the following hours of rated broadcasts in Week #31:

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours





  [april 2011]  
S
M
T
W
T
F
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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· BEYOND THE BLACKBOARD (CBS)
· CRIMINAL MINDS (CBS)
· CRIMINAL MINDS: SUSPECT BEHAVIOR (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· HAWAII FIVE-0 (CBS)
· MENTALIST, THE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)




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