or


[09/15/11 - 12:36 PM]
USA Wins Most-Watched Summer Ever for a Cable Network
USA spins the numbers for the summer to date.

[via press release from USA]

USA WINS MOST-WATCHED SUMMER EVER FOR A CABLE NETWORK

USA's Summer 2011 in Press Prime was the Most-Watched Summer ever for a Cable Network Averaging 3.7 million Total Viewers

USA owns the Three Highest Cable Summers of All Time for Total Viewers, P18-49 and P25-54 from 2009-2011

NEW YORK - September 15, 2011 - USA once again broke records this summer with more total viewers and households tuning in than any network on cable during any summer ever. With a record seven series on the air and launching two new series, USA delivered +3% more P25-54, +4% more P18-49, +6% P18-34, +2% more total viewers and +2% more households this year over last summer.

USA shined above every cable competitor as the only network to deliver over 1.5 million P25-54 (1.52 million, 35% over #2 TNT) and 3 million total viewers (3.67 million, 33% over #2 Disney Channel), or 2 million households (2.78 million, 41% over #2 TNT) and one of only two nets to draw over 1 million P18-49 (1.40 million, 39% over #2 History Channel) or half a million P18-34 (594,000, second only to MTV). USA was the only basic cable network to earn a household coverage rating over a 2.0 this summer, as well (2.76, +0.79 over #2 TNT).

USA was the house of hits this summer with seven original series each averaging over 2 million in P25-54, 1.5 million in P18-49, half a million in P18-34 and 5 million total viewers and 4 million households. Further, most of these titles have over 2.5 million in P25-54, 2.5 million in P18-49, 1 million in P18-34, 6 million total viewers and 4.5 million households.

USA's summer slate of hits easily outshines the mixed performances of originals on either TNT or History Channel, averaging 2.9 million in P25-54, 2.66 million in P18-49, 1.14 million in P18-34, 6.34 million total viewers and 4.75 million households.

· ROYAL PAINS and NECESSARY ROUGHNESS were the only original series on cable Wednesday nights this summer to deliver over 7 million total viewers (RP 7.21 million / NR 5.85 million) or 4 million households (RP 5.38 million / NR 4.45 million). No other network aired a scripted series on television Wednesdays this summer to over 2 million in P25-54 (3.30 million / 2.64 million), 2 million in P18-49 (2.99 million / 2.40 million), or 1 million in P18-34 (1.24 million / 918,000).

· In the Wednesday 9pm timeslot, when the network aired ROYAL PAINS, USA was the #1 network in all of television in P18-49, F18-49, and F25-54 delivery, coming in second only to NBC among P25-54 and to CBS for total viewers P2+ and households.

· NECESSARY ROUGHNESS grew from its series premiere to its second week in all key demos, a rare feat for a scripted series. "When it ran Necessary Roughness Wednesdays at 10pm this summer, USA was the #1 network in all of television in P18-49, F18-49, and F25-54 delivery, coming in second only to NBC among P25-54 and to CBS for total viewers and households.

· BURN NOTICE and SUITS were the top two scripted series on television Thursdays this summer among P25-54 (BN 3.26 million / Suits 3 million), P18-49 (3.01 million / 2.87 million), P18-34 (1.33 million / 1.33 million), total viewers (7.10 million / 6.4 million), and households (5.19 million / 4.8 million). These were the #2 and #3 scripted originals on television this summer in all of television for M18-49 and M25-54.

· BURN NOTICE was the most watched scripted original on television this summer among M18-34. The series made USA the #1 network in its Thursday 9pm timeslot for M18-49, M18-34, M25-54, and total males, placing second only to CBS in P18-49, P25-54, P18-34, total viewers, and households.

· SUITS made USA the #1 television network in its Thursday 10pm timeslot this summer among P25-54, M18-49, M25-54, and total males, coming in second only to MTV in P18-49 and P18-34 delivery.

· COVERT AFFAIRS and WHITE COLLAR were the top two series on cable Tuesdays this summer among total viewers (CA 6.79 million / WC 5.72 million) and households (5.05 million / 4.29 million) while COVERT AFFAIRS was #1 among P25-54 (3.15 million). No other scripted series on television with new episodes Tuesdays this summer delivered over 3 million in P25-54 (3.15 million / 2.65 million), 2 million in P18-49 (2.84 million / 2.53 million), 5 million total viewers, or 4 million households.

· WHITE COLLAR made USA the top network on cable in its Tuesday 9pm timeslot this summer among P25-54, P18-49, P18-34, total viewers, and households, outperforming CBS head to head in P18-49, P25-54, and P18-34 and beating FOX in total viewers. WHITE COLLAR is up double digits year to year with +10% more P25-54, +12% more P18-49, and +16% more P18-34 as well as growing +4% in total viewers P2+ and +7% in households for the show's 3rd season versus last summer's episodes.

· COVERT AFFAIRS made USA second only to NBC in all of television when it ran Tuesdays at 10pm in P18-49, P25-54, total viewers P2+, and households, beating ABC and CBS in P18-34.

· IN PLAIN SIGHT was the only ad-supported scripted series on television Sundays this summer to deliver over 3 million total female viewers and was second only to ABC in this demo when it aired this summer in its Sunday 10pm timeslot. IN PLAIN SIGHT outperformed CBS and NBC head to head this summer for P18-49, P25-54, P18-34, total viewers, and households. Summer to summer, IN PLAIN SIGHT grew +10% in P25-54, +12% in P18-49, +16% in P18-34, +7% in total viewers, and +10% in households.

· WWE MONDAY NIGHT RAW made USA the #1 network in all of television in its Monday 9pm-11pm time period among M18-34, coming in behind only ABC and FOX in P18-34 .

· USA was the home to cable's hottest acquired series this summer as NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT were the only acquired series to average over 1 million P25-54 (NCIS 1.06 million / SVU 1.02 million) and 2.5 million total viewers (3.13 million / 2.56 million). LAW & ORDER: SPECIAL VICTIMS UNIT was the only acquired series to draw over 1 million in P18-49 this summer (1.04 million) and was the top acquired drama for P18-34 (487,000). NCIS was second only to SVU among the summer's acquired dramas for P18-49 (895,000) and P18-34 (328,000).

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [september 2011]  
S
M
T
W
T
F
S
    


· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· IN PLAIN SIGHT (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· NCIS (CBS)
· NECESSARY ROUGHNESS (USA)
· ROYAL PAINS (USA)
· SUITS (USA)
· WHITE COLLAR (USA)
· WWE RAW (NETFLIX)





most recent ratings | view all posts
[05/16/25 - 11:48 AM]
"American Idol" Sunday and Monday "Disney" Nights Tower Over the Competition
Sunday's episode of "American Idol" earned 5.27 million Total Viewers and a 0.62 rating in Adults 18-49.

[05/15/25 - 02:07 PM]
"9-1-1" Hits Six-Month High as Show Builds Toward Season Finale
Standing as the No. 1 non-sports telecast of the night in the key Adult demo, "9-1-1" delivered 6.48 million Total Viewers and a 0.63 rating among Adults 18-49 on linear.

[05/13/25 - 12:01 PM]
Netflix Top 10 Week of May 5: "Nonnas" Cooked Over Mother's Day Weekend, Debuting at No. 1
"The Four Seasons" maintained its top spot on the English TV list for a second consecutive week, racking up a total of 24.4 million views across its first two weeks.

[05/12/25 - 02:29 PM]
ABC News Is No. 1 Network Across Broadcast and Cable to Cover the Papal Conclave Announcement of Pope Leo XIV - Led by "World News Tonight" Anchor David Muir from the Vatican
ABC News outdelivered its closest competitor, FOX News, by +5% in Total Viewers, by +5% in Adults 25-54 and by +11% in Adults 18-49.

[05/12/25 - 08:00 AM]
CBS Is #1 in Daytime for 39 Seasons and 1,500 Consecutive Weeks, The Longest Winning Streak on Record
CBS has been the most-watched daytime network for an impressive 39 consecutive seasons and has won every week during that time except for one.

[05/12/25 - 07:17 AM]
Food, Sports, Adventure and Relationship Content Drive 61 Percent Share for Warner Bros. Discovery's US Networks on Sunday, May 4
More than 31 million people watched one of the WBD networks that night.

[05/07/25 - 08:45 AM]
CBS Tops Multiplatform Viewership in the First Full Season of Nielsen Data Release
In 35-day multiplatform viewership average per episode among all broadcast series, CBS has four of the top six new series.

[05/06/25 - 12:01 PM]
Netflix Top 10 Week of April 28: No Forecast Needed: "The Four Seasons" Debuts at No. 1
In English TV, "You" Season 5 continues to stalk the top of the charts (No. 2, 10.9 million views).

[05/06/25 - 09:00 AM]
ESPN's Presentation of Sunday's Preseason WNBA Matchup Between the Indiana Fever and the Brazilian National Team Averaged 1.3M Viewers
The telecast peaked at 1.6 million viewers, and was up 13% from last year's regular season average on ESPN.

[05/04/25 - 02:09 PM]
NBC and Peacock Deliver Most Watched "Run for the Roses" Since 1989, As Sovereignty Wins 151st Kentucky Derby
Viewership peaked at 21.8 million viewers from 7-7:15 p.m. ET, as Sovereignty ran to a 1 1/2-length victory over Journalism.

[05/01/25 - 08:47 AM]
ABC News Special "President Trump the First 100 Days: The Interview in the Oval Office" Is No. 1 Program Across All Broadcast and Cable in Primetime on Tuesday
The one-hour special won the 8:00-9:00 p.m. time slot on broadcast and cable in Total Viewers (3.959 million) and took the top spot in the hour with non-sports programming in Adults 25-54 (693,000) and Adults 18-49 (475,000).

[04/30/25 - 11:03 AM]
"American Idol" Rocks the House with More Back-to-Back Wins
"American Idol" rocked the house on Sunday night with its first live coast-to-coast telecast, earning 5.31 million Total Viewers in Live+Same Day ratings.

[04/29/25 - 03:05 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" improved on the previous week in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience since February and strongest performance in both key Adult demos since January.

[04/29/25 - 12:01 PM]
Netflix Top 10 Week of April 21: Goodbye, "You": Final Season Lands at No. 1
In English TV, "Ransom Canyon" lassoed another 9.4 million viewers, keeping it firmly planted in the No. 2 spot.

[04/29/25 - 10:31 AM]
ESPN's "Sunday Night Baseball" Averaged 1.68 Million Viewers for Philadelphia Phillies Extra-Innings Win Over Chicago Cubs
Said telecast was up 31% versus last year's comparable game (Cubs-Red Sox).