or


[02/15/12 - 08:55 AM]
"Cougar Town" Premiere Posts Improved Lead-in Retention for ABC at 8:30pm
ABC spins the numbers for Tuesday, February 14.

[via press release from ABC]

"Cougar Town" Premiere Posts Improved Lead-in Retention for ABC at 8:30pm

Some early info on ABC's Tuesday, ahead of the regular press release.

With its 8-9pm comedies (Last Man Standing/Cougar Town), The River and Body of Proof, ABC was up over the same Tuesday last year (also an all-original schedule) by 12% in Total Viewers and by 7% in Adults 18-49.

Please note: On Valentine's Day, overall Adult 18-49 TV Usage levels were down a significant -7% from the prior Tuesday.

At 8pm against CBS' top-rated NCIS, ABC's Last Man Standing outdrew Fox's Glee by 13% and NBC's The Biggest Loser by 31% in Total Viewers.

· ABC self-starter Last Man Standing at 8pm continued to finish as Tuesday's most-watched comedy overall, outdrawing Fox's Glee-led New Girl at 9pm by 1.0 million viewers.

Delivering greatly improved lead-in retention in the slot out of Last Man Standing at 8:30pm (82% vs. 69% on average this season), ABC's season premiere of Cougar Town posted impressive year-over-year growth in the half-hour, surging by 20% in Adults 18-49 over original programming on the same night last year.

During the 9 o'clock hour, ABC's The River built on its lead-in among Total Viewers (+4%), while holding nearly all of its Adult 18-49 lead (94%).

On its first original telecast in 4 weeks, ABC's Body of Proof built sharply on its lead-in at 10pm (+24%) to outdraw NBC's Parenthood during the hour by 1.8 million viewers.

· The ABC sophomore drama improved its hour year to year by 1.0 million viewers, topping original drama programming on the same night last year.

Quick Take for Tuesday, February 14, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's Tuesday is Up Year to Year by 12% in Viewers and by 7% in Adults 18-49

Tuesday's Top Comedy, ABC's "Last Man Standing" Outdraws Fox's "New Girl"

Delivering Improved Lead-in Retention at 8:30pm, the Season Opener of ABC's "Cougar Town" Improves its Slot by 20% in Adults 18-49 Year to Year

In the 9pm Hour, ABC's "The River" Grows Over its Lead-in Among Total Viewers

Boosting its Hour by 1.0 Million Viewers from the Year-Ago Night, "Body of Proof" Builds Sharply for ABC at 10pm to Beat NBC's "Parenthood" by 1.8 Million Viewers

Tuesday Night (8:00-11:00 p.m.)

With its 8:00-9:00 p.m. comedies ("Last Man Standing"/"Cougar Town"), "The River" and "Body of Proof," ABC was up over the same Tuesday last year (also an all-original schedule on 2/15/11) by 12% in Total Viewers (5.8 million vs. 5.2 million) and by 7% in Adults 18-49 (1.6/4 vs. 1.5/4).

Please note: On Valentine's Day, overall Adult 18-49 TV usage levels were down a significant -7% from the prior Tuesday (36.6% vs. 39.4%).

"Last Man Standing" (8:00-8:30 p.m.)

At 8:00 p.m. against CBS' top-rated "NCIS," ABC's "Last Man Standing" (7.6 million) outdrew Fox's "Glee" (6.7 million) by 13% and NBC's "The Biggest Loser" by 31% (5.8 million) in Total Viewers.

· ABC self-starter "Last Man Standing" at 8:00 p.m. continued to finish as Tuesday's most-watched comedy overall, outdrawing Fox's "Glee"-led "New Girl" (6.6 million) at 9:00 p.m. by 1.0 million viewers.

"Cougar Town" (8:30-9:00 p.m.)

Delivering greatly improved lead-in retention in the slot out of "Last Man Standing" at 8:30 p.m. (82% vs. 69% on average this season), ABC's season premiere of "Cougar Town" posted impressive year-over-year growth in the half-hour, surging by 20% in Adults 18-49 over original programming on the same night last year (1.8/5 vs. 1.5/4 = "No Ordinary Family").

· In addition to earning improved lead-in retention at 8:30 p.m. with Adults 18-49 (82%) and Adults 18-34 (92%), "Cougar Town" built on its lead-in by 15% with Women 18-34.

"The River" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's "The River" built on its lead-in among Total Viewers (+4% - 5.0 million vs. 4.8 million), while holding nearly its entire Adult 18-49 lead (94% - 1.7/4 vs. 1.8/5).

"Body of Proof" (10:00-11:00 p.m.)

On its first original telecast in 4 weeks, ABC's "Body of Proof" built sharply on its lead-in at 10:00 p.m. (+24%) to outdraw NBC's "Parenthood" during the hour by 1.8 million viewers (6.2 million vs. 4.4 million).

· The ABC sophomore drama improved its hour year to year by 1.0 million viewers, topping original drama programming on the same night last year ("Detroit 1-8-7" = 5.2 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 39% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 02/14/12.





  [february 2012]  
S
M
T
W
T
F
S
   


· BIGGEST LOSER, THE (USA)
· BODY OF PROOF (ABC)
· COUGAR TOWN (TBS)
· GLEE (FOX)
· LAST MAN STANDING (FOX)
· NCIS (CBS)
· NEW GIRL (FOX)
· PARENTHOOD (NBC)
· RIVER, THE (ABC)





most recent ratings | view all posts
[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."

[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.

[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.

[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.

[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.

[07/17/25 - 09:57 AM]
"Dexter: Resurrection" Debuts to a Killer 3.1 Million Cross-Platform Viewers
Said premiere was up 44% versus "Dexter: Original Sin" and 79% versus "Dexter: New Blood."

[07/16/25 - 04:01 PM]
ESPN Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Connecticut Sun Averaged 1.7 Million Viewers, Up 48% from Last Year's ESPN Average
Said telecast peaked with 2 million viewers.

[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.