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[10/02/13 - 09:20 AM]
"NCIS" Is Night's Most-Watched Show; Tops "S.H.I.E.L.D." in Adults 18-49; CBS First In Viewers
CBS spins the numbers for Tuesday, October 1.
[via press release from CBS]

CBS WINS SECOND CONSECUTIVE TUESDAY IN VIEWERS

"NCIS" is the Most-Watched Show of the Night and Tops "Marvel: Agents of S.H.I.E.L.D." in Adults 18-49

"Person of Interest" Wins Time Period in Viewers

CBS won Tuesday in viewers for the second consecutive week and was second in key demographics, led by NCIS, the most-watched show of the night, according to Nielsen preliminary live plus same day ratings for Oct. 1.

NCIS was first in viewers (19.33m) and second in both adults 25-54 (4.5/12) and adults 18-49 (3.4/11) - both placing ahead of ABC's "Marvel's Agents of S.H.I.E.L.D". NCIS was the night's #1 program in viewers.

At 9:00 PM, NCIS: LOS ANGELES was second in viewers (14.79m), adults 25-54 (3.5/08) and adults 18-49 (2.7/07). NCIS: LOS ANGELES was the night's #2 program in viewers, behind NCIS.

At 10:00 PM, PERSON OF INTEREST was first in viewers (12.16m) and second in adults 25-54 (3.0/08) and adults 18-49 (2.0/06).

For the night, CBS was first in viewers (15.43m) and second in adults 25-54 (3.7/09) and adults 18-49 (2.7/08).

Updated Tuesday ratings will be available later today.

Editor's Note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17% in 2012. In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago. Additionally, many CBS shows experienced as much as a 50% increase in total viewers once full 30-day multi-platform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as multi-platform viewership.





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· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· PERSON OF INTEREST (CBS)




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