American Heroes Channel (AHC) Experiences Best May Ever Garnering Double Digit Gains in Every Demo

For the first three months under its new name, American Heroes Channel (AHC) continues to post strong double digit gains year-over-year in Prime, as well as versus May 2013 in key demos (see chart below).

Celebrating its best May ever in Prime delivery among P2+ and HH, AHC has demonstrated 8 consecutive months of year year-over-year Prime delivery gains for P2+. In addition, AHC has demonstrated 15 consecutive months of year-over-year gains in Total Day delivery (Mon-Sun 6a-6a) among P2+ and HH.

Two mini-series in May bolstered AHC's Prime delivery. Because every hero needs a villain, AHC's NAZIS: AN EVOLUTION OF EVIL was AHC's top rated series in premieres for Prime delivery among P2+ (312k) and HH (274k), followed by MYTH HUNTERS, delivering 251k among P2+ and 211k among HH in Prime.

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2014 YTD vs. 2013 YTD: Primetime Delivery
P2+ +23% (232k vs. 188k)
HH +19% (184k vs. 155k)
P25-54 +15% (76k vs. 66k)
M25-54 +6% (51k vs. 48k)
P18-49 +14% (56k vs. 49k)

2014 YTD vs. 2013 YTD: Total Day Delivery
P2+ +28% (153k vs. 120k)
HH +24% (130k vs. 105k)
P25-54 +22% (61k vs. 50k)
M25-54 +10% (43k vs. 39k)
P18-49 +21% (47k vs. 39k)

May '14 vs. May '13: Primetime Delivery
P2+ +15% (208k vs. 181k)
HH +15% (174k vs. 151k)
P25-54 +15% (71k vs. 62k)
M25-54 +6% (50k vs. 47k)
P18-49 +20% (54k vs. 45k)

May '14 vs. May '13: Total Day Delivery
P2+ +25% (142k vs. 114k)
HH +24% (124k vs. 100k)
P25-54 +23% (58k vs. 47k)
M25-54 +11% (41k vs. 37k)
P18-49 +22% (45k vs. 37k)

Source: Nielsen, NHI Calendar, L+SD, Time Period Averages, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a).

Source: Nielsen, NHI Calendar, 12/27/04-5/25/14, L+SD, Time Period Averages, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a).