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CBS IS THE #1 NETWORK AMONG UPSCALE ADULTS THROUGH THE FIRST TWO WEEKS OF THE SEASON
Network Has Five of the Top 10 and Nine of the Top 15 Programs Among Upscale Adults
CBS Is the Only Network Up in Adults 18+ and Adults 25-54
Versus a Year Ago
"Scorpion," "Madam Secretary" and "NCIS: New Orleans" Are the Top Three
New Programs in Upscale Homes
CBS is the #1 network in upscale adults (adults 18+/$150K+ household income) with the top three new series of the season, according to Nielsen NPower live plus same day ratings through the first two weeks of the 2014-2015 season.
Compared to the same period last year, CBS is up +14% in both adults 18+ (4.0 from 3.5) and 25-54 (3.2 from 2.8) in households with $150K+ income. CBS was the only network up in these measures.
SCORPION, MADAM SECRETARY and NCIS: NEW ORLEANS are the top three new programs among adults 18+ in homes with $150K+ income. They are also the top three new programs in homes with incomes over $100K and $125K.
TOP SERIES
$150K+ HOUSEHOLD INCOME
ADULTS 18+
Rating
1. NBC Sunday Night Football 9.5
2. The OT 8.3
3. THE BIG BANG THEORY 7.6
4. CBS/NFL NETWORK THURSDAY NIGHT FOOTBALL 7.5
5. Sunday Night NFL Pre-Kick 6.7
6. Modern Family 6.7
7. THE BIG BANG THEORY 2 6.2
8. NCIS 6.0
9. SCORPION 5.7
10. The Voice 5.5
11. The Voice -Tuesday 5.3
11. MADAM SECRETARY 5.3
11. NCIS: NEW ORLEANS 5.3
14. 60 MINUTES 5.1
15. THE GOOD WIFE 5.0
15. Blacklist 5.0
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