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ABC Takes 2nd on Tuesday - Agent Carter and Forever Improve Time Slots
Tuesday Night (01/13/15) - ABC Total Viewer and Adult 18-49 Projections
Shark Tank: Live + 3 = 9.5 million/2.2 rating and Live + 7 = 9.9 million/2.3 rating
Agent Carter: Live + 3 = 7.5 million/2.2 rating and Live + 7 = 8.4 million/2.4 rating
Forever: Live + 3 = 7.3 million/1.5 rating and Live + 7 = 8.1 million/1.7 rating
Live + Same Day Fast Affiliate Results:
Tuesday Prime (8-9pm - 5.7 million and 1.4/4 in AD18-49): ABC took second place on Tuesday to CBS' original drama lineup in Total Viewers (5.7 million) and Adults 18-49 (1.4/4-tie).
Shark Tank (8-9pm - 7.3 million and 1.8/6 in AD18-49): From 8-9pm, ABC's special Shark Tank ran a strong #2 in Total Viewers (7.3 million) and Adults 18-49 (1.8/6) to CBS' NCIS, beating Fox's MasterChef Junior (4.9 million and 1.7/5) and NBC's 1-hour return of Parks & Rec (3.5 million and 1.5/5).
· Excluding last week's Agent Carter premiere, Shark Tank delivered ABC's highest Adult 18-49 the time period this season with a series program.
Marvel's Agent Carter (9-10pm - 5.1 million and 1.545 in AD18-49): From 9-10pm, ABC's Marvel's Agent Carter ranked a solid second in viewers (5.1 million) and young adults (1.5/4) to CBS' original NCIS: New Orleans, beating Fox's comedies (New Girl/The Mindy Project = 2.7 million and 1.2/4) and NBC's comedies (Marry Me/About a Boy = 2.5 million and 0.8/2). The new ABC drama ranked #1 in its time period for the 2nd week in a row among Teens 12-17.
· ABC's Marvel's Agent Carter continued to improve its hour year to year, topping the year-ago night with original programming (4.2 million and 1.4/4 for The Goldbergs/Trophy Wife on 1/14/14).
· Based on the first round of Live + 3 Day ratings, ABC's series debut of Marvel's Agent Carter grew to a 2.7 rating among Adults 18-49 (from a 1.9 in L+SD) in the L+3 numbers, spiking by +42% (+0.8 rating points) over its L+SD rating. The playback gain for Agent Carter (+42%) was higher than the L+3 lift of the debut telecast of Agents of S.H.I.E.L.D. (+42% vs. +38%).
Forever (10-11pm - 4.6 million and 1.0/3 in AD18-49): At 10pm, ABC's Forever boosted its hour over the same night last year (Killer Women = 3.5 million and 0.7/2 on 1/14/14) by 31% in Total Viewers and by 43% in Adults 18-49. On average, Forever is improving the Tuesday 10pm hour for ABC by impressive margins this season in Total Viewers (+95%) and Adults 18-49 (+80%) over regular programming during the comparable weeks last season.
Quick Take for Tuesday, January 13, 2015
(Fast Affiliate + Same Day Ratings)
ABC Earns Second on Tuesday Night in Total Viewers and Adults 18-49
"Shark Tank" Tops Fox's "MasterChef Junior" and NBC's Return of "Parks & Rec"
"Marvel's Agent Carter" Improves its Hour and Beats Fox's and NBC's Comedies
"Forever" Posts Big Year-Over-Year Time-Slot Gains in Viewers and Young Adults
Tuesday Night (01/13/15) -- ABC Total Viewer and Adult 18-49 Projections
"Shark Tank:" Live + 3 = 9.5 million/2.2 rating and Live + 7 = 9.9 million/2.3 rating
"Agent Carter:" Live + 3 = 7.5 million/2.2 rating and Live + 7 = 8.4 million/2.4 rating
"Forever:" Live + 3 = 7.3 million/1.5 rating and Live + 7 = 8.1 million/1.7 rating
Live + Same Day Fast Affiliate Results:
ABC Tuesday Prime (8:00-11:00 p.m. - 5.7 million and 1.4/4 in AD18-49):
ABC took second place on Tuesday to CBS' original drama lineup in Total Viewers (5.7 million) and Adults 18-49 (1.4/4-tie).
"Shark Tank" (8:00-9:00 p.m. - 7.3 million and 1.8/6 in AD18-49):
From 8:00-9:00 p.m., ABC's special Shark Tank ran a strong No. 2 in Total Viewers (7.3 million) and Adults 18-49 (1.8/6) to CBS' "NCIS," beating Fox's "MasterChef Junior" (4.9 million and 1.7/5) and NBC's 1-hour return of "Parks & Rec" (3.5 million and 1.5/5).
· Excluding last week's "Agent Carter" premiere, "Shark Tank" delivered ABC's highest Adult 18-49 rating in the time period this season with a series program.
"Marvel's Agent Carter" (9:00-10:00 p.m. - 5.1 million and 1.5/4 in AD18-49):
From 9:00-10:00 p.m., ABC's "Marvel's Agent Carter" ranked a solid second in viewers (5.1 million) and young adults (1.5/4) to CBS' "NCIS: New Orleans," beating Fox's comedies ("New Girl"/"The Mindy Project" = 2.7 million and 1.2/4) and NBC's comedies ("Marry Me"/"About a Boy" = 2.5 million and 0.8/2). The new ABC drama ranked No. 1 in its time period for the 2nd week in a row among Teens 12-17.
· ABC's "Marvel's Agent Carter" continued to improve its hour year to year, topping the year-ago night with original programming (4.2 million and 1.4/4 for "The Goldbergs"/"Trophy Wife" on 1/14/14).
· Based on the first round of Live + 3 Day ratings, ABC's series debut of "Marvel's Agent Carter" grew to a 2.7 rating among Adults 18-49 (from a 1.9 in L+SD) in the L+3 numbers, spiking by +42% (+0.8 rating points) over its L+SD rating. The playback gain for "Agent Carter" was higher than the L+3 lift of the debut telecast of "Agents of S.H.I.E.L.D." (+42% vs. +38%).
"Forever" (10:00-11:00 p.m. - 4.6 million and 1.0/3 in AD18-49):
At 10:00 p.m., ABC's "Forever" boosted its hour over the same night last year ("Killer Women" = 3.5 million and 0.7/2 on 1/14/14) by 31% in Total Viewers and by 43% in Adults 18-49. And on average, "Forever" is improving the Tuesday 10:00 p.m. hour for ABC by wide margins this season in Total Viewers (+95%) and Adults 18-49 (+80%) over regular programming during the comparable weeks last season.
Projections Rationale:
Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 01/13/15.
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