or


[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[via press release from ABC]

ABC's Scandal and The Catch Score AD18-49 Gains on Thursday; Scandal Draws 6-Week High in Viewership

ABC Thursday Prime (8-11pm - 6.2 million and 1.5/5 in AD18-49): ABC ran a strong second in Live + Same Day Adults 18-49 (1.5/5) on Thursday to a Big Bang-led CBS (1.7/6), dominating original programming on NBC by 67% (0.9/3) and Fox by 88% (0.8/3). Please Note: ESPN aired the high-rated 2016 NFL draft on Thursday night.

· ABC's Grey's Anatomy stood Thursday's #2 TV series in Adults 18-49, behind only CBS' The Big Bang Theory. In addition, Grey's and Scandal were Thursday's Top 2 dramas while The Catch ranked as the #1 series in the 10pm hour.

Grey's Anatomy (8-9pm - 7.8 million and 1.9/7 in AD18-49): From 8-9pm, ABC's Grey's Anatomy overshadowed its drama competition among Adults 18-49 (1.9/7), continuing to more than double Fox's Bones (+138% - 0.8/3). Grey's moved up into the #1 position at 8:30pm and beat out CBS' Big Bang-driven The Odd Couple by 11% (2.0/7 vs.1.8/6). Grey's was steady week to week in Total Viewers in Adults 18-49.

Scandal (9-10pm - 6.3 million and 1.6/5 in AD18-49): In the 9 o'clock hour, ABC's Scandal increased its winning advantage over NBC's The Blacklist to 33% in Adults 18-49 (1.6/5 vs. 1.2/4) week to week and outdelivered Fox's American Grit by 129% (0.7/2). The ABC drama was the #1 series in the hour with Adults 18-34 and all key Women (W18-34/W18-49/W). Scandal was up week to week in Total Viewers (+5%) and Adults 18-49 (+7%), marking its most watched telecast overall in 6 weeks - since 3/17/16.

The Catch (10-11pm - 4.6 million and 1.0/3 in AD18-49): At 10pm, ABC's The Catch ranked #1 in Adults 18-49 over its drama competition on CBS (+11% over Rush Hour = 0.9/3) and NBC (best-yet +43% over Game of Silence = 0.7/2). The ABC freshman drama built week to week by 11% in Adults 18-49

Live + 3 Day Ratings for Last Thursday (4/21/16): The Catch was the biggest gainer at 10pm on broadcast in Adults 18-49 (+56%), posting much larger lifts from L+SD to L+3 than CBS' Rush Hour (+10%) and NBC's Game of Silence (+43%).

Quick Take for Thursday, April 28, 2016 (Fast Affiliate Live + Same Day Ratings)

'Grey's' More than Doubles Its 8 p.m. Drama Competition in Adults 18-49

'Scandal' Gains Adults 18-49 and Draws a 6-Week High in Total Viewers

'The Catch' Is Up 11% to Rank as the No. 1 Series at 10 p.m. in Adults 18-49

Thursday (4/28/16) - ABC Viewer and Adult 18-49 Projections With Multiplatform + 35 Days

"Grey's": L3 = 10.5 million/3.0 rating, L7 = 11.2 million/3.3 rating and MP+35 = 4.6 rating

"Scandal": L3 = 8.5 million/2.5 rating, L7 = 9.5 million/2.7 rating and MP+35 = 3.8 rating

"The Catch": L3 = 6.5 million/1.6 rating and L7 = 7.0 million/1.7 rating

ABC Thursday Prime (8:00-11:00 p.m. - 6.2 million and 1.5/5 in AD18-49):

ABC ran a strong second in Live + Same Day Adults 18-49 (1.5/5) on Thursday to a "Big Bang"-led CBS (1.7/6), dominating original programming on NBC by 67% (0.9/3) and Fox by 88% (0.8/3). Please note: ESPN aired the high-rated 2016 NFL draft on Thursday night.

· ABC's "Grey's Anatomy" stood Thursday's No. 2 TV series in Adults 18-49, behind only CBS' "The Big Bang Theory." In addition, "Grey's" and "Scandal" ran as Thursday's Top 2 dramas while "The Catch" ranked as the No. 1 series in the 10:00 p.m. hour.

"Grey's Anatomy" (8:00-9:00 p.m. - 7.8 million and 1.9/7 in AD18-49):

From 8:00-9:00 p.m., ABC's "Grey's Anatomy" overshadowed its drama competition among Adults 18-49 (1.9/7), continuing to more than double Fox's "Bones" (+138% - 0.8/3). The ABC drama moved up into the No. 1 position at 8:30 p.m. and beat out CBS' "Big Bang"-driven "The Odd Couple" by 11% (2.0/7 vs.1.8/6). "Grey's" was steady week to week in Total Viewers in Adults 18-49.

"Scandal" (9:00-10:00 p.m. - 6.3 million and 1.6/5 in AD18-49):

In the 9 o'clock hour, ABC's "Scandal" increased its winning advantage week to week over NBC's "The Blacklist" to 33% in Adults 18-49 (1.6/5 vs. 1.2/4) and outdelivered Fox's "American Grit" by 129% (0.7/2). The ABC drama was the No. 1 series in the hour with Adults 18-34 and all key Women (W18-34/W18-49/W25-54). "Scandal" was up week to week in Total Viewers (+5%) and Adults 18-49 (+7%), marking its most watched telecast overall in 6 weeks - since 3/17/16.

"The Catch" (10:00-11:00 p.m. - 4.6 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC's "The Catch" ranked No. 1 in Adults 18-49 (1.0/3) over its drama competition on CBS (+11% over "Rush Hour" = 0.9/3) and NBC (best-yet +43% over "Game of Silence" = 0.7/2). The ABC freshman drama built week to week by 11% in Adults 18-49.

Live + 3 Day Ratings for Last Thursday (4/21/16): With a 56% spike, "The Catch" was the biggest gainer at 10:00 p.m. on broadcast in Adults 18-49, posting much larger lifts from L+SD to L+3 than CBS' "Rush Hour" (+10%) and NBC's "Game of Silence" (+43%).

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 4/28/16, unless otherwise specified.





  [april 2016]  
S
M
T
W
T
F
S
     


· AMERICAN GRIT (FOX)
· BIG BANG THEORY, THE (CBS)
· BONES (FOX)
· CATCH, THE (ABC)
· GAME OF SILENCE (NBC)
· GREY'S ANATOMY (ABC)
· ODD COUPLE, THE (CBS)
· RUSH HOUR (CBS)
· SCANDAL (ABC)





most recent ratings | view all posts
[06/06/25 - 10:42 AM]
"Live with Kelly and Mark" Soars with Star-Studded Week
"Live" ranked as the No. 1 talk show in syndication for 121 consecutive weeks across all key measures.

[06/04/25 - 07:01 AM]
ESPN Scores Stellar Pre-Finals Women's College World Series Viewership
Through the first 12 games, viewers have consumed 2.4 billion minutes of the WCWS across linear and ESPN+.

[06/03/25 - 03:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
For the 2nd week in a row, "Nightline" posted increases in Total Viewers, Adults 25-54 and Adults 18-49, turning in its strongest numbers across the board in more than 4 months.

[06/03/25 - 12:01 PM]
Netflix Top 10 Week of May 26: "Sirens" Enchants Top 10 Again, "Adolescence" Jumps to No. 2 on Most Popular
Also in English TV, "Cold Case: The Tylenol Murders" debuted at No. 2, as the three-part documentary series reexamined a string of unsolved murders tied to the over-the-counter painkiller that triggered a national panic in the '80s (11.9 million views).

[06/03/25 - 10:05 AM]
FOX MLB Scores 2.2 Million Viewers for 18-2 Yankees-Dodgers Blowout
The network's "Baseball Night in America" coverage was up 16% versus last year's FOX MLB regular-season average, despite heavy competition.

[06/03/25 - 09:40 AM]
ESPN Delivers Two of the Three Most-Watched Women's College World Series Non-Finals Games on Record
UCLA versus Tennessee delivered the largest softball audience in a decade.

[06/03/25 - 09:28 AM]
ESPN's Most-Watched Season of "Sunday Night Baseball" in Eight Years
The June 1 edition was the most-watched in seven years, since August 2018.

[06/03/25 - 07:32 AM]
Mega-Hit "Rock the Block" Delivers Another Standout Season for HGTV
The seven-episode run averaged a .66 live plus three-day rating among Adults 25-54 and a .84 live plus three-day rating among Women 25-54.

[06/02/25 - 01:00 PM]
"Saturday Night Live" Is the #1 Broadcast Entertainment Series for the 2024-25 Season in the 18-49 Demo
The 50th season of "Saturday Night Live" averaged 8.1 million viewers (L7) across all platforms.

[05/28/25 - 02:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience in 12 weeks.

[05/28/25 - 01:29 PM]
Mets-Dodgers Produces FOX's Most-Watched Baseball Telecast This Season
Through seven telecasts, FOX Saturday baseball coverage is up +10% over last year.

[05/28/25 - 11:35 AM]
"The American Music Awards" Hosted by Jennifer Lopez Posts Largest Audience Since 2019
The live broadcast delivered 4.73 million viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).

[05/28/25 - 10:19 AM]
ESPN's "Sunday Night Baseball" Averaged 1.7 Million Viewers for NLCS Rematch Featuring Los Angeles Dodgers vs New York Mets
Said telecast was up 11% versus last year's "Sunday Night Baseball" average.

[05/28/25 - 07:52 AM]
Formula 1 Monaco Grand Prix Telecast on ABC Attracts Largest Live Audience Ever for Iconic Event
The audience broke the event's record viewership of 2.0 million that watched last year's race, with viewership peaking at 2.6 million during the 10:30-10:45 a.m. quarter hour.

[05/28/25 - 06:05 AM]
"The Chi" Season Seven Premiere Scores Two Million Cross-Platform Viewers
The season seven premiere scored two million cross-platform viewers, making the season seven premiere the most-streamed in the series' history, up +2% on streaming versus last season.