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[04/01/13 - 08:06 AM]
AMC Introduces New Look and Brand Positioning "AMC: Something More"
AMC premiered its new look and feel in the season three finale of its critically acclaimed hit series "The Walking Dead."
[via press release from AMC]

AMC INTRODUCES NEW LOOK AND BRAND POSITIONING AMC: SOMETHING MORE

New York, NY - April 1, 2013 - AMC announced today a new look and brand positioning, "AMC: Something More," which reflects the network's ongoing commitment to providing a place for original stories and characters that defy expectations. Now featured on-air and online, "AMC: Something More" punctuates a refreshed graphic identity for the network. AMC's new identity features an updated logo, with letterforms surrounded by a gold box which suggests both premium quality and popular appeal. AMC last introduced a tagline in March of 2009 with "Story Matters Here," which spoke to the network's evolution into scripted series and the common thread that unified them with its movie programming.

"AMC: Something More" further refines our focus on- and off-air and speaks to our promise to viewers to provide an experience that is unexpected, unconventional and uncompromising," said Linda Schupack, AMC's EVP of marketing. "However we express the brand, we want to give our audience something deeper, something richer, something more."

AMC premiered its new look and feel in the season three finale of its critically acclaimed hit series "The Walking Dead." Season three shattered records becoming the first cable series in television history to beat all fall broadcast shows in the rating for Adults 18-49 for the season. Season four returns this October. Next Sunday, April 7 at 9pm, AMC's Emmy and Golden Globe Award-winning drama "Mad Men" returns for its sixth season with a two-hour premiere. On Sunday, June 2, AMC is premiering the third season of "The Killing." AMC's newest series, "Low Winter Sun" premieres this summer along with "Hell on Wheels" and the final eight episodes of "Breaking Bad." AMC's upcoming unscripted series include the return of "Small Town Security," and the premieres of "Owners Manual" and "Showville."

AMC: Something More was developed in partnership with brand consultancy and creative agency Troika.

About AMC

Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy(R) Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with "The Walking Dead." AMC's original drama series include "Mad Men," "Breaking Bad," "The Walking Dead," "The Killing" and "Hell on Wheels." Its newest series, "Low Winter Sun," premieres this summer. AMC also explores authentic worlds with bold characters through its slate of unscripted original series like "Comic Book Men," "Small Town Security," "Talking Dead," and "Freakshow." AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.





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· BREAKING BAD (AMC)
· HELL ON WHEELS (AMC)
· KILLING, THE (NETFLIX)
· LOW WINTER SUN (AMC)
· MAD MEN (AMC)
· OWNER'S MANUAL (AMC)
· SHOWVILLE (AMC)
· SMALL TOWN SECURITY (AMC)
· WALKING DEAD, THE (AMC)




[04/03/25 - 10:07 AM]
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To celebrate the decade since her passing, the comedy community will revisit Rivers' legendary cabinet of jokes and add their own personal spin to reflect today's social and cultural landscape, along with a dose of their original material.
[04/03/25 - 10:02 AM]
Date Announcement & First Look: Hulu Original Series "Nine Perfect Strangers" Season Two
Season two premieres on May 21, with two episodes at launch, followed by weekly releases on Hulu.

[04/03/25 - 10:01 AM]
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[04/03/25 - 09:01 AM]
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[04/03/25 - 08:03 AM]
A Dilapidated French Chateau Gets a High-Stakes Fairytale Renovation in the New HGTV Series "Castle Impossible"
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[04/03/25 - 08:01 AM]
Grief Has Never Been Funnier. Sarah Silverman Returns to Netflix with New Special, "PostMortem"
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[04/03/25 - 08:01 AM]
HBO Original Series "Like Water for Chocolate" Begins Filming Its Second Season
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[04/03/25 - 07:01 AM]
New Season of "Phineas and Ferb" Returns June 5 on Disney Channel and June 6 on Disney+
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[04/03/25 - 07:00 AM]
Video: Apple TV+ Debuts Trailer for Season Three of "Jane," Premiering April 18
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[04/03/25 - 02:01 AM]
Video: Netflix Reveals Official Trailer for "The Gardener"
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[04/03/25 - 01:31 AM]
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[04/02/25 - 07:01 PM]
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[04/02/25 - 12:00 PM]
"Landman" Returns to the Patch as Production on Season Two of the Paramount+ 2024 SVOD Breakout Hit Begins
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[04/02/25 - 11:52 AM]
Food Network Picks Up "Wildcard Kitchen" for Third Season and Strikes Exclusive Deal with Series Host Eric Adjepong
In the series, Adjepong welcomes all-star chefs to his underground poker game where they cook, bet, bluff and backstab for cold hard cash and bragging rights.

[04/02/25 - 11:01 AM]
FOX Entertainment Renews 20th Television Animation Comedy Fan-Favorites "The Simpsons," "Family Guy," "Bob's Burgers" and Welcomes "American Dad!" Back to the Network
The renewals encompass the 16th through 19th seasons of "Bob's Burgers," the 24th through 27th seasons of "Family Guy" and the record-setting 37th through 40th seasons of "The Simpsons," extending its standing as the longest-running scripted primetime series in television history.