or


[10/11/10 - 09:08 AM]
ABC Series Surge in L+7 DVR Playback Claiming TV's Top 2 Biggest A18-49 Gainers
ABC further spins the numbers for the week of September 20-26.

[via press release from ABC]

ABC Series Surge in L+7 DVR Playback Claiming TV's Top 2 Biggest A18-49 Gainers

Primetime Ratings Report For the week of September 20, 2010 (Premiere Week National Live + 7 Day Program Ratings)

ABC's Premiere Week Results Grow from First-Reported Numbers By 1.0 Million Viewers and by 14% Among Adults 18-49

ABC Claims TV's Top 2 Biggest Actual Adult 18-49 Gainers from Live+Same Day To Live+7 Day Ratings, with "Grey's Anatomy" and "Modern Family"

Based on Final Ratings, ABC's "Grey's Anatomy" Tops Fox's "Glee" As Television's No. 1 Scripted Program During Premiere Week 2010

ABC Airs 10 Series Registering Gains of 1 Million Viewers or More in the Finals

2010-11 WEEK No. 1 Live + 7 Day Ratings:

Based on the first round of Live + 7 Day rating for the new television season, ABC saw its premiere week primetime averages jump from its originally reported Live + Same Day numbers by 1.0 million viewers (9.6 million to 10.6 million) and by +14% in Adults 18-49 (2.8/8 to 3.2/9). With Household DVR penetration rising sharply year to year (from 33% to 38%), ABC's premiere week increases were bigger this year than last from the initially reported Live + Same Day numbers to the final Live + 7 Day averages. ABC finished as the No. 2 network during premiere week among Total Viewers and Adults 18-49 in the Live + 7 Day averages.

· Similarly to last season, ABC series were among the most popularly recorded and played back. ABC aired TV's Top 2 biggest actual Adult 18-49 gainers during premiere week, as "Grey's Anatomy" surged by 1.4 rating points (5.4 rating to a 6.8 rating) and "Modern Family" jumped by 1.3 rating points (5.1 rating to 6.4 rating).

· Based on the Live + 7 Day Ratings, ABC's "Grey's Anatomy" emerged as TV's No. 1 scripted show during season-premiere week among Adults 18-49, moving two-tenths of a rating point ahead of Fox's "Glee" (6.8 rating vs. 6.6 rating).

· A total of 10 of ABC's series gained 1.0 million viewers or more on average from their originally reported numbers to the final DVR playback numbers, including "Grey's Anatomy" (+2.9 million), "Modern Family" (+2.8 million), "Castle" (+2.3 million), "Desperate Housewives" (+2.1 million), "Private Practice" (+2.1 million), "Detroit 1-8-7" (+1.7 million), "Brothers & Sisters" (+1.6 million), "Cougar Town" (+1.5 million), "The Whole Truth" (+1.1 million) and "The Middle" (+1.0 million).

· Among Adults 18-49, 7 of ABC's scripted series registered substantial ratings increases of 7-tenths of rating point or more: "Grey's Anatomy" (+1.4 rating point - top gainer overall), "Modern Family" (+1.3 rating - biggest comedy gainer), "Private Practice" (+1.0 rating), "Desperate Housewives" (+1.0 rating), "Castle" (+0.8 rating), "Cougar Town" (+0.7 rating) and "Brothers & Sisters" (+0.7 rating).

· With an increase in DVR penetration year to year, a number of ABC returning series posted bigger increases than last year during premiere week via DVR playback in Total Viewers and/or Adults 18-49, including "Modern Family," "Castle," "Desperate Housewives," "Cougar Town," "Brothers & Sisters," "DWTS," "20/20" and "Extreme Makeover: Home Edition."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (National Live+7 Day Program Ratings), week of 9/20/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· 20/20 (ABC)
· BROTHERS & SISTERS (ABC)
· CASTLE (ABC)
· COUGAR TOWN (TBS)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· DETROIT 187 (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· PRIVATE PRACTICE (ABC)
· WHOLE TRUTH, THE (ABC)





most recent ratings | view all posts
[03/18/25 - 02:02 PM]
ESPN Earns Event Record Viewership for Formula 1 Australian Grand Prix
ESPN's live telecast of the Formula 1 Australian Grand Prix this past weekend drew an average of 1.1 million viewers, the largest U.S. television audience ever for the event.

[03/18/25 - 12:01 PM]
Netflix Top 10 Week of March 10: "The Electric State" Energizes, "Adolescence" Excels in This Week's Top 10
Viewers also sought laughs from the Mindy Kaling comedy "Running Point" - starring Kate Hudson and set to return for Season 2 - which scored the No. 2 spot in English TV (6 million views).

[03/18/25 - 10:49 AM]
NBA on ABC Regular Season Viewership Up Double-Digits From Last Year
The "NBA Saturday Primetime on ABC" series won the night among all viewers seven out of 10 times, and among viewers younger than 50 eight out of ten times.

[03/17/25 - 11:08 AM]
"The Way Home" Finishes Thrilling Third Season as #1 Most-Watched Program on Entertainment Cable Among Women 25-54
The riveting finale was the #1 most-watched program on Friday with Women 18+, leaving viewers eager to dive back into the time-traveling pond filled with rich family history and spellbinding mystery.

[03/14/25 - 09:31 AM]
Return of AMC's "Dark Winds" Attracts 2.2 Million Premiere Night Viewers
On AMC+, the series continued its trajectory of viewership growth every season, with the season three premiere up more than 50 percent in viewership over season two, and doubling subscriber acquisition over the previous season.

[03/12/25 - 10:06 AM]
"The Last of Us" Season 2 Trailer Shatters Records, Becoming HBO and Max's Most-Watched Original Trailer with 158 Million Views
The trailer outperformed previous "The Last of Us" trailers and teasers by a margin of at least 160%.

[03/11/25 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" also improved year to year in Total Viewers and Adults 18-49.

[03/11/25 - 12:01 PM]
Netflix Top 10 Week of March 3: "Running Point" Scores, "Plankton: The Movie" Makes a Splash in This Week's Top 10
With an A-list cast led by Robert De Niro, the political-themed limited series "Zero Day," about a devastating cyberattack, was a hit again this week, landing at No. 2 on the English TV list (7.5 million views).

[03/11/25 - 10:13 AM]
"NBA Saturday Primetime on ABC": Boston Celtics Victory Over Los Angeles Lakers was Most-Watched NBA Regular-Season Game Across Any Platform in Seven Years (Excluding Christmas)
The March 8 broadcast peaked with 5,342,000 viewers from 9:15-9:29 p.m. ET.

[03/11/25 - 08:00 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Since 2022
The six-episode season attracted nearly 14 million total viewers across linear and streaming since its premiere on Wednesday, January 29.

[03/10/25 - 08:31 AM]
Women's College Basketball Across ESPN Platforms Scores Most-Watched Regular Season Since 2008-09
It was also the most-consumed season on record for ESPN platforms with more than 2.9 billion total minutes watched of live women's college basketball games.

[03/07/25 - 10:34 AM]
"Georgie and Mandy's First Marriage" Hits Series High Thursday Night
CBS was the #1 broadcast network last night with 5.63 million viewers, up +6% from last week and +25% more viewers than ABC and NBC combined last night (4.50 million).

[03/06/25 - 10:02 AM]
CBS' "Beyond the Gates" Improves Time Period by +78%
In its first week on air, "Beyond the Gates" reached over 5.2 million unique viewers.

[03/05/25 - 02:53 PM]
ABC News Is the Most-Watched Broadcast Network Across the Board for Second Straight Presidential Address to Congress with 6.3 Million Viewers
The network posted double-digit increases across the board compared to the previous presidential address to the joint session of Congress in 2021.

[03/05/25 - 08:04 AM]
ESPN's Excellent 2025 Continues: Company's February Viewership was Highest in Seven Years
ESPN's multi-year audience high was boosted by the 4 Nations Face-Off Championship Game, which scored ESPN's highest hockey audience ever, and further amplifies the company's industry-leading sports portfolio.