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[10/11/10 - 12:05 PM] "Grey's Anatomy," "Hawaii Five-0," "Fringe," "90210" Lead DVR Premiere Week Categories By The Futon Critic Staff (TFC) |
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LOS ANGELES (thefutoncritic.com) -- Over three million people watched the launch of CBS's "Hawaii Five-0" from their DVRs within a week of its initial broadcast.
Said statistic was one of many released today by Nielsen Media Research regarding the much-ballyhooed "Live+7" numbers for the first week of the 2010-11 season (September 20-26). And while "Five-0" topped the list in total viewers, ABC's "Grey's Anatomy" lead the charge among adults 18-49, adding a 1.4 rating in the key demographic.
Meanwhile, FOX's "Fringe" and NBC's "Parenthood" had the largest percentage of their audience coming from DVRs: both over one third. Among adults 18-49, "90210" was the biggest beneficiary with a whopping 44.40% of said demo being DVR driven.
Here's a breakdown of the 10 top programs in each category. Keep in mind that these numbers are from DVR viewership during days 2-7 after its initial broadcast. DVR viewership on the same day is counted in its live plus same day numbers (i.e. what you see reported each morning).
Total Viewers from 7-Day DVR Playback | # of Viewers | % of Audience |
Hawaii Five-0 | 3.374 | 23.70% |
The Mentalist | 3.213 | 20.70% |
Grey's Anatomy | 2.946 | 20.50% |
Modern Family | 2.774 | 21.90% |
House | 2.594 | 24.20% |
The Event | 2.546 | 23.30% |
CSI | 2.468 | 16.80% |
Criminal Minds | 2.434 | 17.20% |
NCIS | 2.308 | 11.90% |
Castle | 2.269 | 21.10% |
Total Viewers from 7-Day DVR Playback | # of Viewers | % of Audience |
Fringe | 2.073 | 36.00%
| Parenthood | 1.966 | 33.60%
| The Good Guys | 0.853 | 30.40%
| Gossip Girl | 0.536 | 29.10%
| Outlaw | 1.418 | 28.80%
| 90210 | 0.530 | 28.70%
| Lone Star | 1.087 | 26.40%
| Life Unexpected | 0.386 | 26.20%
| House | 2.594 | 24.20%
| The Apprentice | 0.922 | 24.00%
| Adults 18-49 Rating from 7-Day DVR Playback | Rating | % of Audience |
Grey's Anatomy | 1.4 | 25.90% |
Modern Family | 1.3 | 25.50% |
House | 1.2 | 28.60% |
Hawaii Five-0 | 1.1 | 28.20% |
The Big Bang Theory | 1.1 | 22.40% |
The Office | 1.1 | 25.00% |
CSI | 1.0 | 29.40% |
The Mentalist | 1.0 | 29.40% |
Glee | 1.0 | 17.90% |
Criminal Minds | 1.0 | 25.00% |
Adults 18-49 Rating from 7-Day DVR Playback | Rating | % of Audience |
90210 | 0.4 | 44.40% |
Fringe | 0.9 | 40.90% |
Gossip Girl | 0.4 | 40.00% |
Parenthood | 0.9 | 36.00% |
Bones | 0.9 | 33.30% |
One Tree Hill | 0.3 | 33.30% |
The Good Guys | 0.3 | 33.30% |
Community | 0.7 | 31.80% |
Lone Star | 0.4 | 30.80% |
America's Next Top Model | 0.4 | 30.80% |
And for comparison, here's the same chart from premiere week a year ago (September 21-27, 2009).
Total Viewers from 7-Day DVR Playback | # of Viewers | % of Audience |
Grey's Anatomy | 2.968 | 17.40% |
The Mentalist | 2.951 | 19.60% |
House | 2.880 | 16.70% |
CSI: Crime Scene Investigation | 2.219 | 13.80% |
FlashForward | 1.967 | 15.70% |
Fringe | 1.967 | 34.10% |
NCIS | 1.925 | 9.30% |
Criminal Minds | 1.908 | 12.00% |
CSI: Miami | 1.899 | 13.40% |
Bones | 1.866 | 20.40% |
Total Viewers from 7-Day DVR Playback | # of Viewers | % of Audience |
Dollhouse | 0.914 | 36.50% |
Fringe | 1.967 | 34.10% |
Melrose Place | 0.464 | 32.30% |
Smallville | 0.813 | 31.60% |
90210 | 0.622 | 31.20% |
Gossip Girl | 0.602 | 30.40% |
Heroes | 1.618 | 26.50% |
Glee | 1.606 | 24.20% |
The Office | 1.703 | 22.80% |
Supernatural | 0.606 | 22.70% |
Adults 18-49 Rating from 7-Day DVR Playback | Rating | % of Audience |
Grey's Anatomy | 1.5 | 22.40% |
House | 1.4 | 20.60% |
The Office | 1.0 | 25.60% |
CSI: Crime Scene Investigation | 1.0 | 24.40% |
The Mentalist | 1.0 | 27.80% |
Heroes | 0.9 | 32.10% |
Fringe | 0.9 | 39.10% |
The Big Bang Theory | 0.9 | 19.10% |
FlashForward | 0.8 | 19.50% |
Bones | 0.8 | 28.60% |
Adults 18-49 Rating from 7-Day DVR Playback | Rating | % of Audience |
Smallville | 0.5 | 50.00% |
Dollhouse | 0.5 | 50.00% |
90210 | 0.4 | 40.00% |
Fringe | 0.9 | 39.10% |
Melrose Place | 0.3 | 37.50% |
Gossip Girl | 0.4 | 36.40% |
Law & Order | 0.4 | 33.30% |
Heroes | 0.9 | 32.10% |
Bones | 0.8 | 28.60% |
The Mentalist | 1.0 | 27.80% |
Editor's Note: According to Nielsen, DVRs are in 38% of all homes, up from 33% this time a year ago.
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[01/19/25 - 01:31 PM] FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.
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[01/15/25 - 02:35 PM] TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1 With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.
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[01/14/25 - 12:31 PM] Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service Said news caps off a historic 2024-2025 campaign for the service.
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[01/14/25 - 12:00 PM] Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss "American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.
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[01/14/25 - 07:43 AM] FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.
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[01/13/25 - 04:05 PM] ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs The games averaged 20.6 million and 17.8 million viewers, respectively.
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[01/10/25 - 08:31 AM] Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers Wednesday's coverage peaked at 2.5 million viewers.
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[01/09/25 - 08:32 AM] ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.
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[01/09/25 - 07:00 AM] WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.
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[01/08/25 - 03:32 PM] Debut of TGL Presented by SoFi Attracts Average Audience of 919,000 on ESPN The debut of TGL presented by SoFi, the new prime time golf league, drew an average audience of 919,000 on ESPN Tuesday night, with viewership averaging more than 1.0 million 9:15-10:15 p.m. ET, when The Bay was nearing its 9-2 victory.
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