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[10/25/10 - 09:45 AM]
"Hawaii Five-0" and "The Mentalist" Continue as the Most Played Back Shows for the Third Consecutive Week
CBS further spins the numbers for the week of October 4-10.
[via press release from CBS]

"HAWAII FIVE-0" AND "THE MENTALIST" CONTINUE AS THE MOST PLAYED BACK SHOWS FOR THE THIRD CONSECUTIVE WEEK

"Hawaii Five-0" Adds +3.13 Million Viewers and +1.1 Rating Points in Adults 18-49

"The Mentalist" Gains An Additional +3.06 Million Viewers and +1.1Rating Points in Adults 18-49

DVR Playback Vaults "Hawaii Five-0" into the Nielsen Top 10 Among All Network Shows for the Third Straight Week

Live Plus 7 Day Playback Boosts CBS's Third Week Ratings By +1.53 Million Viewers and +0.6 Rating Points in Adults 18-49, More Than Any Other Network

Nine CBS Programs See Audience Gains of More than +2 Million Viewers and Four Programs Are Boosted By at Least a Full Rating Point in Adults 18-49, More Than Any Other Network

HAWAII FIVE-0 and THE MENTALIST continued as the most played back programs in viewers, with both series gaining over additional 3 million viewers and at over a full rating point in adults 18-49, when factoring in live plus 7-day playback for the third week of the 2010-2011 season ending Oct. 10.

In week three of the season, CBS gained +1.53 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+20%) and seven tenths of a rating point in adults 25-54 (+18%).

HAWAII FIVE-0, the number one freshman series of the season, gained an additional +3.13 million viewers (and +1.1 rating points in adults 18-49) while THE MENTALIST added +3.06 million more viewers (and +1.1 ratings points in adults 18-49).

With live plus 7-day playback, HAWAII FIVE-0 ranked 10th among all primetime programs in viewers during week three, the third consecutive week that DVR playback vaulted it into the top 10.

DVR 7-Day Playback Lift to CBS Television Network:

Viewers A18-49 A25-54

Live Plus Same Day Week 3 Avg. 11.95m 3.0 4.0

Live Plus 7-Day Week 2 Avg. 13.48m 3.6 4.7

+1.53m +0.6 +0.7

+13% +20% +18%

Among viewers, CBS had nine programs increase their audience by two million viewers or more.

Among adults 18-49, CBS had four programs increase by a full rating point or more.

Additionally, CBS had another 9 programs with audience gains of one million viewers or more and another 12 programs that gained at least half a rating point among adults 18-49.

DVR 7-Day Playback Lift for CBS Series:

CBS programs with lifts of two million viewers or more:

· HAWAII FIVE-0 (+3.13m to 15.42m)

· THE MENTALIST (+3.06m to 17.47m)

· CRIMINAL MINDS (+2.68m to 16.58m)

· THE BIG BANG THEORY (+2.46m to 15.06m)

· NCIS (+2.36m to 22.20m)

· BLUE BLOODS (+2.32m to 13.51m)

· CSI (+2.22m to 14.76m)

· THE GOOD WIFE (+2.20m to 15.00m)

· NCIS: LOS ANGELES (+2.02m to 18.20m)

CBS programs with lifts of a full rating point or more in adults 18-49:

· CRIMINAL MINDS (+1.2 to 4.7)

· THE BIG BANG THEORY (+1.2 to 5.3)

· HAWAII FIVE-0 (+1.1 to 4.6)

· THE MENTALIST (+1.1 to 4.1)

CBS programs with lifts of a full rating point or more in adults 25-54

· HAWAII FIVE-0 (+1.4 to 6.1)

· THE MENTALIST (+1.3 to 5.6)

· CRIMINAL MINDS (+1.2 to 5.7)

· TWO AND A HALF MEN (+1.1 to 6.9)

· THE BIG BANG THEORY (+1.3 to 6.3)

· CSI (+1.1 to 4.9)

· NCIS (+1.0 to 6.3)

THE TOP 15 MOST PLAYED BACK PROGRAMS IN WEEK THREE 2010

Live SD L7 Increase

HAWAII FIVE-0 CBS 12,294 15,424 +3130

MENTALIST, THE CBS 14,411 17,474 +3063

MODERN FAMILY ABC 11,478 14,413 +2935

GREY'S ANATOMY ABC 12,805 15,678 +2873

HOUSE FOX 10,794 13,587 +2793

CRIMINAL MINDS CBS 13,907 16,584 +2677

GLEE FOX 11,213 13,683 +2470

BIG BANG THEORY, CBS 12,594 15,058 +2464

CASTLE ABC 10,874 13,276 +2402

NCIS CBS 19,838 22,201 +2363

BLUE BLOODS CBS 11.912 13,512 +2320

EVENT NBC 7,612 9,845 +2233

CSI CBS 12,537 14,758 +2221

GOOD WIFE, THE CBS 12,795 14,996 +2201

PARENTHOOD NBC 5,180 7,257 +2077





  [october 2010]  
S
M
T
W
T
F
S
     


· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· CASTLE (ABC)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· EVENT, THE (NBC)
· GLEE (FOX)
· GOOD WIFE, THE (CBS)
· GREY'S ANATOMY (ABC)
· HAWAII FIVE-0 (CBS)
· HOUSE (FOX)
· MENTALIST, THE (CBS)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· PARENTHOOD (NBC)




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