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[06/28/23 - 10:09 AM]
Hallmark Channel's Annual "June Weddings" Stunt Concludes, Driving Network to Be #1 in Weekend Prime
Throughout the month-long event, the four new original movie premieres delivered the #1 most-watched entertainment cable program every Saturday in June among key demos.
[via press release from Hallmark Media]

HALLMARK CHANNEL'S ANNUAL "JUNE WEDDINGS" STUNT CONCLUDES, DRIVING NETWORK TO BE #1 IN WEEKEND PRIME

Four New Original Movie Premieres Became #1 Most-Watched Entertainment Cable Program Every Saturday in June

June 28, 2023, NEW YORK -- Hallmark Channel, the leading destination for feel-good entertainment, completed its annual June Weddings programming event this past weekend, helping boost the network to be the #1 most-watched across entertainment cable in Weekend Prime among key demographics. What's more, the network was the #1 most-watched of the month in Total Day among Households, and #2 among Women 18+ and Total Viewers. Throughout the month-long event, June Weddings' four new original movie premieres delivered the #1 most-watched entertainment cable program every Saturday in June among key demos.

Network and movie highlights include (L+SD):

· Hallmark Channel reigned as the #1 most-watched entertainment cable network in Weekend Prime among Households, Women and Persons 18+, and Total Viewers

· Network became the #1 most-watched entertainment cable network of the month in Total Day among Households, and #2 among Women 18+ and Total Viewers

· Throughout the month-long event, June Weddings' four new original movie premieres delivered the #1 most-watched entertainment cable program every Saturday in June among Households, Women and Persons 18+, and Total Viewers

· Hallmark Channel reached 20 million Unduplicated Total Viewers throughout the programming stunt

*Source: Nielsen L+SD Program based data, Strict Daypart-Span; 5/29/23-6/25/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. Unduplicated P2+ Reach, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.





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